Shah Rukh Khan

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Shah Rukh Khan’s 'SRK+' app runs out of ideas, thanks to Disney+ Hotstar

Mumbai: Shah Rukh Khan is at it again! A day after building up buzz and keeping his fans guessing over the launch of his supposed new OTT venture ‘SRK+,’ the Bollywood superstar has released a video that takes the narrative further for the app. In what’s now clearly a collaboration between the...

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A23 unveils Shah Rukh Khan as its brand ambassador

Mumbai: Homegrown online skill gaming company Head Digital Works has roped in Bollywood superstar Shah Rukh Khan as the brand ambassador for its online multi-gaming platform - A23.  The actor will feature in A23’s ‘Chalo Saath Khele’ campaign along with a first of its kind responsible gaming...

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GUEST COLUMN: The all-pervasive role of technology in new-age marketing

Mumbai: It was October 2020 when a Cadbury campaign featuring the Bollywood star Shah Rukh Khan (SRK) caught my attention. Christened as a ‘NotJustACadburyAd’, the campaign blended SRK’s image and voice using AI to create customised ads for local shops by directly naming them.

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Shah Rukh Khan turns chauffeur for Indian cricketers in Hyundai’s latest campaign

Mumbai: Smart mobility solutions provider Hyundai Motor India Ltd (HMIL) on Saturday announced its new campaign with the six- and seven-seater SUV – Alcazar, featuring Bollywood actor Shah Rukh Khan and Indian cricketers Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma.  Under...

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SRK turns brand ambassador for small businesses in Cadbury’s Diwali ad

Mondelez India has brought back its Cadbury Celebrations initiative where it advertised not just for itself but also for thousands of small businesses across India through its ‘Not just a Cadbury ad’ campaign.

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