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Mastiii retains lead, MTV Beats HD enters chart

MUMBAI: In week 26 of Broadcast Audience Research Council (BARC), all India (U+R) did not see significant changes in the chart. Mastiii being the champ, witnessed increase in numbers from 158171 Impressions (‘000s) to 161622 Impressions (‘000s) and stayed in the lead. Last week’s second place...

Television TV Channels Viewership
Mastiii claims to give better cost vs RoI for advertisers

Mastiii has emerged as the topper in BARC week 24 and 25. Now, it is taking forth to advertisers its viewership strength claimed to be 238 million with Mastiii super prime time.' This move claims to bring a more Cost vs ROI-conscious approach for advertisers.

Television TV Channels GECs
Mastiii proposes 30-45% hike in ad rates following better reach

MUMBAI: Music and youth channel Mastiii claims to have retained its dominance in the music & youth arena for over two years. With a reported reach of 136 million and 30 GRP in the genre, Mastiii recently announced a 30 to 45 per cent hike in advertising rates.

MAM Marketing MAM
Mastiii unbeaten, 9XM trumps B4U in BARC week 18

MUMBAI: In week 18 of Broadcast Audience Research Council (BARC), all India (U+R) Mastiii dipped in numbers from 162998 Impressions (‘000s) to 154900 Impressions (‘000s) but it retained the number one spot.

Television TV Channels GECs
How niche channels have fared so far in 2017

BENGALURU: A number of brands often advertise on niche or speciality television channels to target specific audiences. A specialty channel can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted...

Television TV Channels Viewership

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