Amitabh Bachchan
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Sony Entertainment Television hikes KBC 14 ad rates by 15-20 per cent; witnesses return of marquee brands

The longest-running knowledge-based game show Kaun Banega Crorepati (KBC) is returning to TV screens on 7 August for its fourteenth season. Throughout many seasons, KBC has emerged as the ‘go-to’ property for advertisers when it comes to maximizing brand presence & customer engagement.

Television TV Channels Viewership
Amitabh Bachchan is the most recognised celebrity in the country: Hansa Research’s Brand Endorser Report

Mumbai: Hansa Research’s Brand Endorser Report has ranked Amitabh Bachchan as the most recognised celebrity in the country with a very high all India rank. Bachchan leads among the likes of MS Dhoni, Virat Kohli, Akshay Kumar, Shah Rukh Khan, Salman Khan and other favourites who are younger than...

MAM Marketing MAM
Bollywood Stars Get On a 50cc Moped

Did you know that scooters and mopeds are the most affordable form of transportation for most families in India? For the majority of Indian families, normal cars are just too expensive, which leads many of them to ride only mopeds when they need to go somewhere.

Movies Hindi
Amitabh Bachchan revives his ‘Angry Young Man’ avatar in new upGrad ad

Mumbai: Ed-tech major upGrad’s latest digital film features actor Amitabh Bachchan in his 70’s popular persona of the ‘Angry Young Man.' Conceptualised by upGrad’s creative agency The Womb, the ad spot announces the launch of its new vertical upGrad Abroad. 

MAM Media and Advertising Ad Campaigns
upGrad ropes in Amitabh Bachchan as brand ambassador

Mumbai: Asia’s higher ed-tech major upGrad has signed actor Amitabh Bachchan as its official brand ambassador.  As a part of the partnership, the actor will be seen supporting upGrad’s brand value through endorsements and promotions of services offered by the edtech company, while emphasising the...

MAM Marketing Brands