MAM

Marketing of India to Trump

The president got a lavish welcome in his first visit to the country.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/27/Modi-Trump.jpg?itok=NGblMCxg

MUMBAI: It’s not your normal day when the president of the United States of America pays a visit. India tried to sway his priorities and hosted the guest and his family as lavishly as possible.

Starting its preparation a month in advance, the Indian administration left no stone unturned to woo US president Donald Trump.

From traditional folk dance at the airport to the 22- kilometer long roadshow lines with people waving the first family while holding flags of both the countries, India went big in all its efforts. The preparation didn’t stop there as Ahmedabad saw posters and OOH ads all across the city with the tagline ‘two dynamic personalities and one momentous occasion'.

Dentsu Aegis Network India chief executive officer Anand Bhadkamkar says: “I don’t think the hospitality given to Trump and his family could be termed as a marketing strategy. However, India presented itself quite well in front of the US president. Trump’s India visit was more of to enhance bilateral ties between the two nations and bonhomie between the leaders.”

Trump for the first time ever addressed a crowd of over 1 lakh attendees on a foreign land during an event.

“Trump is a persona, who is all about spectacle and received very good spectacle in Ahemdabad", believes Bengaluru-based brand guru Harish Bijoor. “It was a very lavish show presented by India as far as the US president was concerned.”

Donald Trump was on his first-ever two-day (24-25 February) state visit to India post his election as the US president in 2016 along with wife Melania Trump and other dignitaries from his administration.

The first day of Trump’s visit to India was all about hospitality to Trump. Post landing in Ahmedabad, he visited Sabarmati Ashram, attended Namaste Trump, a return gift for the Howdy Modi event that took place last year in Texas, followed by a visit at the Taj Mahal and eventually ending the first day in the national capital for the next day’s ceremony. The second day was all about a ceremonial event to honour the guest with a state dinner at President of India’s residence Rashtrapati Bhawan.

Bijoor says, “POTUS (President of the United States) is a very powerful persona as far as the world is concerned, particularly in terms of business and occupying a solid position in the mind of POTUS has been the basic goal of India during the Namaste Trump event, which we have achieved successfully.”

“The marketing goal of India to Trump was to achieve that pole position and it has been very well established. If the US president repeats his term in the presidential elections slated this year then the gamble is well played as we have a friend in the US for another five years," adds Bijoor.

As a marketing strategy, this is not the first time that prime minister Narendra Modi has hosted a guest in different parts of the country apart from New Delhi. He had hosted China’s president Xi Jinping in Mahabalipuram, a coastal town in Tamil Nadu, last year and Japanese prime minister Shinzo Abe in his Lok Sabha constituency Varanasi in 2015, wherein Modi made Abe participate in Ganga aarti.

“Modi is one of the best marketers India has ever had in all of the prime ministers. Modi is India’s best brand endorser,” says Bijoor. “I don’t think India has had any brand endorser as good as Modi. In terms of branding, we’re at a focal point right at the peak with prime minister Modi as a brand ambassador.”

One only hopes that India's marketing to Trump pays off adequately in the eyes of the world.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/small.jpg?itok=E47gYZQ9
TheSmallBigIdea wins social media duties for Universal Music India

MUMBAI: Further strengthening its presence in the media and entertainment category, full services digital marketing agency, TheSmallBigIdea has won the social media mandate for the Indian counterpart of globally acclaimed music label, Universal Music. Within just six years, TheSmallBigIdea has come...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/ushail.jpg?itok=b--yPNXu
BharatPe appoints Suhail Sameer as group president

NEW DELHI: BharatPe has further fortified its leadership team by appointing Suhail Sameer as group president. Suhail along with CEO & co-founder Ashneer Grover will have overall responsibility for building the organisation, merchant network, business, and revenue.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/sanchita.jpg?itok=0X3PWz-z
Havas Media Group appoints Sanchita Roy as head of west India

MUMBAI: Havas Media Group has appointed Sanchita Roy as head of west India. Roy will be responsible for the overall management and growth of the Havas Media Group Mumbai as well as the Western operations. She will be reporting to Uday Mohan – managing partner, north and west India who has recently...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/gll.jpg?itok=b_nIDGWr
Gozoop elevates Amyn Ghadiali as vice president - business and strategy

NEW DELHI: To accelerate growth and navigate the evolving marketing landscape of the future, Gozoop, one of India’s leading integrated marketing companies, has elevated Amyn Ghadiali to the role of vice president - business and strategy. The move comes at the heels of two strong years of growth...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/affle.jpg?itok=k6QqCrhk
Affle to acquire strategic stake in Bobble AI

NEW DELHI: Affle (India) Ltd today announced the signing of definitive agreements to acquire eight per cent ownership in Talent Unlimited Online Services Private Ltd (Bobble AI), India. The company also has an option to acquire incremental ownership on attainment of certain key performance targets...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/media.jpg?itok=1PK1RmDN
Media Moments bags PR and digital mandate for Bhartiya Urban

NEW DELHI: Media Moments, a marketing communication consultancy that delivers integrated communication services, announced its appointment as the digital and media communications partner for the real estate conglomerate – Bhartiya Urban.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/badshah.jpg?itok=NphQC55M
Badshah's fake views controversy highlights influencer marketing inadequacies

NEW DELHI: Bollywood rapper Badshah has come under scrutiny for allegedly buying fake views for one of his music videos. This has, once again, opened up the debate on the ‘fake followers’ strategy prevalent in the social media landscape and how celebrities and influencers are highly involved in...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/airport-advertising.jpg?itok=U31-RYm3
Airport advertising makes a comeback with Times OOH new campaign 'The Runway Restart'

NEW DELHI: As airports resume functioning, Times OOH has started airport advertising with a new campaign The Runway Restart. The Runway restart is a key moment for the aviation industry and for brands for whom advertising at airports has been an ideal medium to reach the premium NCCS-A audiences of...

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/info.jpg?itok=aN48RP7h
74% of respondents will continue to make purchases via contactless mode: MasterCard report

NEW DELHI: As communities begin to slowly reopen, business owners and the consumers they serve are entering unknown territory, navigating the new normal, living with precautions. During these times, contactless and other forms of digital payments have emerged as the healthiest way of making...

MAM Media and Advertising Digital Agencies

Sign up for our Newsletter

subscribe for latest stories

* indicates required