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Are we ready for vocal for local?

NEW DELHI: As the country transitioned into the fourth phase of Covid2019 lockdown, prime minister Narendra Modi in his effervescently charming manner stood on the national podium asking citizens to go “Vocal for Local” for building an “Aatmnirbhar Bharat” (self-reliant India), on 12 May. He also...

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Is television viewership petering out as India adjusts to lockdown?

Television consumption in India seems to be petering out, according to Broadcast Audience Research Council of India (BARC)-Nielsen Reports. Of course, even in the sixth week and the second extension of the national lockdown to lockdown 3.0, television consumption is 29 per cent higher than during...

Television TV Channels Viewership
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Television viewership peters down slightly in Week 14

BENGALURU: The first three weeks of Indian COVID-19 lockdown have expanded television viewership in India to an extent that was probably never imagined earlier. As many average Indian citizens, bound by the lockdown within the confines of their homes, sought to comfort their minds with news of what...

Television TV Channels Viewership
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PM Modi’s lockdown extension address got 4 bn viewing mins

MUMBAI: Prime minister Narendra Modi’s address to the nation regarding the first extension of the lockdown on 14 April garnered four billion viewing minutes, as per latest data released by BARC-Nielsen.  This address garnered the highest viewership among his four addresses to the nation regarding...

Television TV Channels Viewership
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Regional news channels see sharp rise in viewership during Covid-19

MUMBAI:  There is a temporary shift in TV viewership patterns as Indians are forced to stay inside their homes due to the lock-down courtesy Covid-19, according to the latest BARC-Nielsen report. It shows that regional news channels are gaining viewership. While Marathi news consumption was up by...

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