Anand Bhadkamkar

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Dentsu Aegis Network India CEO Anand Bhadkamkar salutes COVID warriors

MUMBAI: As COVID-19 disrupts everyone’s life, the essential service providers are the ones who have been working tirelessly and relentlessly so that we can be safe. The pandemic has paralyzed most countries, both economically and socially. While most of us are sitting within the comforts of our...

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COVID-19 boosts news channels’ viewership, but not ad revenue

Over the last few weeks, news channels have ramped up their on-ground operations to ensure that people stay updated, aware and alert on the latest COVID-19 pandemic. Despite going the extra mile, while also maintaining social distancing as well as taking precautions for the health of their...

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Brands shift ad spends to digital platforms to tide over COVID-19 crisis

MUMBAI/NEW DELHI: The emergence of COVID-19 has thrown the near-to-mid-term strategies of businesses off-track. Global media ad spending has been hit as well. According to industry experts, the long-term impact will be positive. However, the next quarter is going to be very crucial for the...

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Marketing of India to Trump

It’s not your normal day when the president of the United States of America pays a visit. India tried to sway his priorities and hosted the guest and his family as lavishly as possible.

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Trumping India

MUMBAI: From Bollywood to cricket and terrorism to defence, US president Donald Trump made an attempt to woo Indians and send a positive message back home to the Indian-Americans in his 26-minute-long speech during an event ‘Namaste Trump’.

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