Mumbai: Hindustan Lever Ltd (HUL) was the most prolific advertiser across genres, according to the data shared by Broadcast Audience Research Council (Barc) for week 39 (from 25 September to 1 October). The FMCG major recorded an increase in ad volumes which stood at 5240.17 (‘000 secs), against 5097.68 (‘000s) last week. 

Reckitt Benckiser (India) Ltd followed with 3229.9 (‘000s) and with ad volumes of 1039.32 (‘000s), Amazon Online India Pvt Ltd moved up two positions to bag the third spot in week 39.

Brooke Bond Lipton India Ltd, Cadburys India Ltd, Colgate Palmolive India Ltd, ITC Ltd, Coca Cola India Ltd, Ponds India, and Procter & Gamble bagged the remaining positions.

There were as many as four digital brands in the most advertised brands list this week, with Amazon India leading the tally. Stepping up the game as it gets closer to the festive season, the e-tailer delivered ad volumes of 843.11 (‘000s). It was the top performer in week 38 with 651.4 (‘000s).

Meesho App, BYJU'S Classes, and Disney+ Hotstar were at the fifth, sixth, and seventh positions respctively. While Disney+ Hotstar entered the race in week 37, Meesho App and BYJU'S Classes were the new entrants.

The rest of the spots were occupied by FMCG brands such as Horlicks, Dettol Toilet Soap, Lizol, Dettol Antiseptic Liquid, Dettol, and Clinic Plus Shampoo.