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HUL becomes top advertiser in week 39: Barc data

Hindustan Lever Ltd (HUL) was the most prolific advertiser across genres, according to the data shared by Broadcast Audience Research Council (Barc) for week 39 (from 25 September to 1 October). The FMCG major recorded an increase in ad volumes which stood at 5240.17 (‘000 secs), against 5097.68 (‘...

MAM Marketing MAM
Meesho reaches out to small town consumers in new ad

Mumbai: Homegrown social commerce platform Meesho has launched a new TVC that promises 'lowest prices, great quality products' to its consumers. This new TVC targets consumers from small towns and cities who are getting on board with online shopping for quality products at affordable price points,...

MAM Media and Advertising Ad Campaigns
Meesho raises $300 million in fresh funding

KOLKATA: Social commerce platform Meesho has raised $300 million in a new round of funding led by SoftBank Vision Fund 2. The latest investment values Meesho at $2.1 billion. The start-up will use the new fund raise to strengthen its talent pool across verticals — tech, product, and business, among...

iWorld Social Media
Meesho calls on women entrepreneurs to take the social commerce dip

Social commerce platform Meesho has launched a new TVC to create awareness about the wide range of products available on the platform for micro-entrepreneurs to choose from, share with their customers and make earnings towards their small-scale businesses.

MAM Marketing MAM
Meesho on Fast Company’s top 50 most innovative companies’ 2020 global list

MUMBAI:  Meesho a social commerce platform, today announced that it has secured the #14 spot on Fast Company’s World’s 50 Most Innovative Companies (MIC) 2020 list, the only Indian company to be featured this year. Meesho is also #1 on MICs’ India list. The list includes businesses making a...

MAM Marketing MAM

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