How brands can take the sustainability leap

The virtual webinar will begin at 3 p.m. today (23 September).

Mumbai: Rising global temperatures and environmental degradation has left the world on the cusp of major climate change. The slow, yet discernible impact of these changes has been seen across all major sectors, leading brands to make a conscious choice to protect the environment while catering to their consumers’ needs.

A recent BBC Global News study also revealed that 80 per cent of consumers in the Asia Pacific agree that demonstrating a commitment to sustainability adds value to the brand. Consumers expect action, not empty promises, from brands on sustainability. They are becoming ever more aware of their choices and expect brands to take responsibility towards following sustainable practices.

Some of these stories will take centre stage at the virtual webinar – ‘Taking the Sustainability leap’ being organised by BBC News in collaboration with on 23 September. The hour-long event starting at 3 p.m. will witness insightful discussions with some of the leading brands who have taken the sustainability plunge.

“Without a significant change in current consumption and production patterns, the world will face strong environmental and economic costs such as those caused by projected climate change. Therefore, there must be a change in how we satisfy our needs if we want to achieve sustainable development and maintain the Earth’s capacity to satisfy the needs of future generations which consumers are becoming increasingly aware of,” said BBC Global News, senior VP, Commercial Development – Asia Pacific, Australia and New Zealand, Alistair McEwan.

The attendees will get an opportunity to hear inspiring stories from sustainability leaders across the globe, as they share case studies. This will include stories of building a fashion collection created by rescued luxury fabric, and much more. BBC will also share insights on forging an effective sustainability journey, and how brands can create a competitive advantage through innovative and sustainable marketing services.

The event will begin with introductory remarks from BBC Global News, SVP Commercial Development, Alistair McEwan. It will proceed with a panel discussion on ‘Leading with Innovation and Inspiration’ to be led by The R Collective founder and CEO Christina Dean, Climate Force founder Barney Swan, The Fabrick lab founder Elaine Yan Ling Ng, and Sophie’s BioNutrients co-founder and CEO Eugene Wang

Other key speakers at the event include Maruti Suzuki India, assistant vice president-sustainability and carbon neutrality G P Chaddha, Godrej Group, head-environmental sustainability Ram Vaidyanathan, Tata Consultancy Services, head of sustainability marketing, Preeti Gandhi, Lenovo, head of communications, Asia Pacific, Geneviene Hilton, and Honasa Consumer Pvt Ltd (MamaEarth) vice-president marketing Sambit Dash.

BBC Future Planet editor Martha Henriques will throw light on how BBC is doing its part of the sustainability of the planet. BBC Future Planet is the first major online publication launched in 2020, with a sole focus on climate change that also aims to be as close to zero carbon as possible. BBC StoryWorks APAC director Nicola Eliot will discuss how brands are partnering with the BBC to tell their sustainability stories.

To join the conversation, register:

Latest Reads
Subhash Kamath re-elected as Asci chairman

Mumbai: The Advertising Standards Council of India’s (ASCI’s) board has elected Subhash Kamath as chairman for a second consecutive term, here on Thursday. August One Partners LLP managing director NS Rajan was re-elected as the vice-chairman of the board. The vote, which followed the 35th annual...

MAM Media and Advertising People
My11Circle onboards Mohammed Siraj as brand ambassador

Mumbai: My11Circle, the fantasy cricket platform of Games24x7 has announced cricketer Mohammed Siraj as its new brand ambassador. Siraj, who plays for the Indian team and represents Royal Challengers Bangalore in the Indian Premier League (IPL) is recognised as one of the upcoming stars and best...

MAM Marketing Brands
PhonePe’s new campaign showcases the ease of buying insurance

Mumbai: Digital payments company PhonePe has announced its latest brand campaign “Tension chhodo, Insurance lo” to make customers aware of how insurance can make life easy by staying prepared for unforeseen circumstances. The campaign launched during the ongoing T20 World Cup highlights how the...

MAM Media and Advertising Ad Campaigns
Onsurity appoints Samar Kagalwalla as head of marketing

Mumbai: Onsurity, the tech-enabled employee healthcare platform has appointed Samar Kagalwalla as head of marketing & growth. Kagalwalla joins the platform with over 15 years of marketing experience. In his new role, he will be responsible for strengthening the brand's communication in the...

MAM Media and Advertising People
Maulik Kalamthekar to lead consumer engagement strategy for WolfzHowl

Mumbai: Brand strategy consultancy Wolfzhowl Strategic Instigation has brought on board Maulik Kalamthekar as the lead of consumer engagement strategy. This is Maulik’s second stint at the behaviour change strategy firm.

MAM Media and Advertising People
Shilpa Shetty comes on-board as the face of Godrej Nupur

Mumbai: Godrej Nupur, the henna brand from Godrej Consumer Products Ltd (GCPL), has appointed Bollywood actor Shilpa Shetty as the brand ambassador for its henna-based hair colour. Shetty will drive the penetration of the brand’s mehendi-based powder hair colour across urban and rural markets. The...

MAM Media and Advertising Ad Campaigns
Bajaj Finance releases Diwali Campaign ‘EMI hai na’

Mumbai: With the festive season transpiring in full swing, Bajaj Finance in collaboration with Bajaj Finserv Direct Ltd has launched its Diwali campaign ‘EMI hai na’ to offer discounts and cashback on a wide range of products and brands purchased on EMI through the Bajaj Finserv EMI Store of Bajaj...

MAM Marketing MAM
The Trade Desk partners with Lifesight to help brands optimise digital campaigns

MUMBAI: Global advertising technology firm The Trade Desk has partnered with Lifesight, a customer intelligence company that specialises in location-based measurement. The association will enable the tech firm to provide insights to marketers in India regarding the impact of their online...

MAM Marketing MAM
Spotify pushes the cart on the omnishopper's retail journey

Mumbai: It’s never been a better time to be a shopper, given today's buy-anywhere retail environment. It's raining deals at stores, on social media, and inside in the comfort of the couch at your fingertips. Mobile commerce is expected to make up 83 per cent of all e-commerce sales by 2024, and 8...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required