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Galaxy Surfactants encourages sustainable personal care habits

Mumbai: Specialty chemicals company Galaxy Surfactants has launched a new campaign called #OldHabitsNewForm urging the present generation to look back at and take inspiration from the ancestors' good personal care habits to move towards a sustainable future. The campaign calls for reviving the age-...

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Hyundai joins forces with BBC Future for more sustainable world

Mumbai: South Korean automotive major The Hyundai Motor Company will be the exclusive sponsor of BBC Future Planet throughout the month of August. With the sponsorship, the carmaker aims to reach global audiences looking to create a more sustainable world. Launched in February 2020, BBC Future...

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Dentsu joins the World Business Council for Sustainable Development (WBCSD)

Mumbai: Dentsu Group Inc. announced on Wednesday that the company and its group companies have become the newest member of the World Business Council for Sustainable Development (WBCSD) – a CEO-led organisation of 200 international companies working on a variety of issues related to sustainable...

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Kia goes Indian with identity revamp, new logo & brand slogan

MUMBAI: Carmaker Kia has dropped the ‘Motors’ from its name to unveil a fresh brand identity and positioning as Kia India, and a new slogan – ‘Movement that inspires’. The rebranding aims to shine a light on its transition from an automaker to a provider of advanced and eco-friendly mobility...

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Guest column: Brands have to re-strategise for impactful engagement with consumers

2020 has been a year of hard lessons that will leave an impact across industries and societies for decades to come. The year of the pandemic made us change the way we conduct business, and rethink our strategies, compelling us to adapt to the changing realities of the times.

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