MAM

Facebook Thumbstopper ads can help brands save 40% on PnL

These ads can lead to 11.3% increase in recall value and 5.4% increase in brand income

Ajit Mohan

MUMBAI: Brands and agencies advocated for Facebook’s 10-second-long ad format at the inaugural Thumbstoppers Summit, organised in Mumbai on 9 October in the presence of representatives of all the top industry players from the country including creative magnates like Wunderman Thompson, Ogilvy, Dentsu Aegis Network and brands like Vodafone and Hindustan Unilever.

Speaking at the event, Unilever general manager-media (South Asia) Gauravjeet Singh said that shorter ad formats like these can help the brands do 40 per cent savings on PnL.

Facebook India director and head, global marketing solutions (GMS), Facebook India Sandeep Bhushan mentioned that shorter ad formats of around 10 seconds, which can work without sound with the first frame that can insist the user to click and provide consistent branding, have the ability to garner an 11.3 per cent increase in recall value and 5.4 per cent increase in brand income.

The event saw the presence of creators like rapper Naezy, and film producers and directors Kiran Rao & Zoya Akhtar who talked about the importance of good content and shorter ad formats.

Rao shared that it seemed a little difficult and exciting to create stories within 8-10 seconds when she first started working on this Facebook initiative in the month of February this year, but during the course she realised that the focus has to be on that one moment of emotion that captures audience attention.

Thumbstoppers is an industry-first program in partnership with leaders from the advertising industry - Wunderman Thompson, Ogilvy, Leo Burnett, McCann MullenLowe Lintas Group, and Dentsu Aegis Network. In the last five months, almost 1000 creative professionals have been trained from 56 agencies to help drive effective business results for their clients, and cater to wider consumer sentiment.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/hdfc.jpg?itok=hfxxbQd-
HDFC Life’s New Campaign Aims to Create Awareness on Term Insurance Plans

Mumbai: HDFC Life, one of India’s leading life insurers has launched a campaign on television, direct-to-home and digital channels to drive the need for protection. One of key elements of a financial plan is Protection. An adequate life cover ensures that the family is protected in case anything...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/trible.jpg?itok=t0X7s7to
22feet Tribal Worldwide wins IMC mandate for MMTC-PAMP,

NEW DELHI: 22feet Tribal Worldwide, part of the DDB Mudra Group has won the integrated marketing & communications mandate for MMTC-PAMP, one India’s top refiners of gold, and other precious metals. As part of the mandate, digital, creative & brand strategy will be handled by 22feet Tribal...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/detecvicve.jpg?itok=IRbDdOPk
The tale of ‘The Invisible Man’ whose presence meant death, featuring Detective Boomrah

Sometimes, the answer to what is happening today lies in the past. And it takes a unique vision and approach to find that answer. In a yet another nail-biting thriller story series by Kahanikaar Sudhanshu Rai, the audience is invited to explore mystery surrounding The Invisible Man. This latest...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/poonam.jpg?itok=P8XH7fV5
IndiaFirst Life elevates Dr. Poonam Tandon as the Chief Investment Officer

IndiaFirst Life Insurance Company Limited (IndiaFirst Life), promoted by Bank of Baroda (BoB) and Union Bank of India (UBI), announced the elevation of Dr. Poonam Tandon as the firm’s Chief Investment Officer (CIO), effective August 1, 2020. As one of the earliest members of IndiaFirst Life, Poonam...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/gemunu_1.jpg?itok=Pk1f33_V
Gemini Sunflower Oil's at-home Ganesh Chaturthi campaign

MUMBAI: With festive season coming up, people are gearing up to celebrate the Ganpati Chaturthi, for the first time, in the era of the COVID2019. While pandemic threatens to be a dampener on the celebrations, Gemini® Sunflower Oil is looking to keep the festive spirit alive through its ‘Iss Saal...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/nestlr.jpg?itok=BpL5xouc
Nestlé’s new campaign aims to brew energy and positivity

NEW DELHI: Nestlè India's coffee brand NESCAFÉ has come up with a new campaign called, ‘Karne se hee hona hai,’ for the coffee lovers across the country. The existing environment, with its uncertainties, has shown that life is full of opportunities and surprises for those who wish to find them....

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/bhavesh.jpg?itok=yx1ikn8v
Paytm appoints Bhavesh Gupta as SVP & CEO of lending business

NEW DELHI: India's homegrown financial services platform Paytm today announced the appointment of Bhavesh Gupta, as chief executive officer of the company's lending business. Gupta will develop and expand Paytm's lending services to strengthen the company’s vision of financial inclusion for 500...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/karan.jpg?itok=XPux-Btu
MediaMonks India hires Karan Amin as creative director

NEW DELHI: MediaMonks, the content practice of S4Capital plc (SFOR.L), has hired Karan Amin as creative director, India. Operating from MediaMonks’ Delhi office, his role will be critical in guiding and transitioning brands’ digital journey. 

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/anupam_bokey_5.jpg?itok=u0UUf_6v
Allied Blenders & Distillers appoints Anupam Bokey as CMO

NEW DELHI: Allied Blenders & Distillers (ABD) has appointed Anupam Bokey as the new chief marketing officer (CMO). Bikram Basu, who was COO of the company has resigned after five and a half years.   Bokey will be responsible for leading marketing strategy and brand growth. Prior to this, he was...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required