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ITC Mangaldeep evokes scent of nostalgia in new spot

Incense sticks are a big part of India’s culture. People use them to offer their prayers to the gods and deities they believe in. The market for incense sticks is extremely huge and is growing at a rapid pace. According to KVIC, India’s agarbatti consumption is pegged at 1,490 tons per day, however...

MAM Marketing MAM
Philips India sparks off Diwali festivities

MUMBAI: Philips, a leading player in the consumer electronics segment, has launched a campaign for the festive season titled Khushiyon ki Ladi.     Traditionally, the brand has been a key advertiser during this period because people love to upgrade their homes with electronic devices. A large...

MAM Media and Advertising Ad Campaigns
Veteran media professional DK Bose passes away

MUMBAI: Veteran media professional DK Bose passed away on Friday. He was a pioneering advertising and media professional who laid the foundation for media planning function in the Indian industry. The industry mourned his loss. In a career spanning five decades, Bose was associated with several...

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KFC's 'Aaj ka Special' looks to break monotony of daily fare

NEW DELHI: Slow braised with the choicest of ingredients, infused with flavourful spices and presented like poetry on a plate – a karela (bitter-gourd) would still be a karela!  When your mealtimes are a series of Ks – karela, khichdi, kaddu – or when your week seems such a drag that you can no...

MAM Marketing MAM
Vodafone Idea Ltd rebrands itself as 'Vi'

Going ‘Together for Tomorrow’, Vodafone and Idea have been rebranded with a unified identity ‘Vi.’ The integration of two brands is a culmination of the largest telecom integration in the world. The announcement was made Monday noon via a virtual press conference. 

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