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Facebook Thumbstopper ads can help brands save 40% on PnL

Brands and agencies advocated for Facebook’s 10-second-long ad format at the inaugural Thumbstoppers Summit, organised in Mumbai on 9 October in the presence of representatives of all the top industry players from the country including creative magnates like Wunderman Thompson, Ogilvy, Dentsu Aegis...

MAM Marketing MAM
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Brand-building for longevity and future growth becomes major focus for top brands in Brand Top 75 Most Valuable Indian Brands ranking

MUMBAI:–India’s most valuable brands, many of which have built their businessesthrough disruption, are now looking to capitalise on their achievements and invest in strategies for long-termgrowthand stability.This is a key finding of the sixth BrandZ™ Top 75 Most Valuable Indian Brands ranking,...

MAM Marketing MAM
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Vodafone appoints Carat as global media buying agency

MUMBAI: Telecom service provider Vodafone has announced the appointment of Carat, from the house of Dentsu Aegis Network (DAN), as its global media buying agency. As per reports, the account size is pegged at Rs 35,000 crore globally. In India, the business is worth Rs 400 crore. The scope includes...

MAM Media and Advertising Account
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Vodafone’s friendship day campaign urged people to befriend people for real

MUMBAI: A few days ago, Bollywood friends Neha Dhupia and Soha Ali Khan unfollowed each other on Twitter and Instagram causing a media frenzy and catching the attention of several fans and followers on social media. While the Bollywood paparazzi’s were still wondering the reasons for souring...

MAM Media and Advertising Ad Campaigns
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Vodafone prompts customers to live their dreams with #LiveMoreChallenge

MUMBAI: Vodafone Idea Ltd., India’s leading telecommunications service provider, today announced the launch of #LiveMoreChallenge as a part of their ongoing #LiveMore campaign with India’s Data Strong Network with the affable young-at-heart couple- Asha and Bala.

iWorld Telecom

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