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In a first, Rexona books umpires' armpits for advertising

NEW DELHI: One may have heard of underarm bowling in cricket, but underarm advertising has to be a first. In the latest, Rexona has partnered with Cricket Australia and Big Bash League (BBL 2020) in a unique sponsorship deal that does not include players, but focuses on umpires instead. The...

MAM Media and Advertising Ad Campaigns
ShareChat gets Wavemaker's Ajit Varghese as chief commercial officer

ShareChat has appointed Ajit Varghese as its chief commercial officer. Varghese brings in a track record of 25+ years of leading large-scale business transformations and building diverse and successful businesses around media, creative, digital, data, content, sports, and performance.  

MAM Media and Advertising People
Vi elevates Anveesh Khosla as CMO, Kavita Nair moves on

Vi, a leading telecom player, has elevated Avneesh Khosla as the new CMO of the brand. He will be spearheading the overall marketing activities of the new brand entity Vi.

MAM Marketing MAM
Neel Pandya to lead ISA media forum

Indian Society of Advertisers (ISA) has roped in Neel Pandya to lead its media forum. Pandya is also serving as the L’Oreal India national media and digital head. The development was announced in a meeting of the media forum held on 4 November 2020.

MAM Marketing MAM
Indian broadband subscribers growth down in July 2020

BENGALURU: Indian broadband internet subscribers growth for the month ended 31 July 2020 (Jul-20) was less than half (49.6 per cent) of the growth in Jun-20 as per the latest Telecom Regulatory Authority of India (TRAI) data. The broadband subscriber base grew by just 71.7 lakh in Jul-20 as...

iWorld Broadband