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Missing brands must restart marketing to catch rising demand across categories

NEW DELHI: After a lull of more than two months, businesses in India are slowly getting back on track as lockdown restrictions ease. There is a positive sentiment among most brands and agencies that things will only get better from here on and there seems to be a plethora of opportunities waiting.

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Limited workforce in office, copy fatigue: Immediate challenges facing ad industry

NEW DELHI: The past two months have been nothing short of a rollercoaster for industries across categories and nationalities. With most of the world under a strict lockdown, production halted, supply-chains blocked, and consumer demand shifting to only essentials, the economy went through a...

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New language of advertising, more collaboration within brands on rise post-Covid2019

MUMBAI: Wunderman Thompson Intelligence has pinpointed the trends and behaviours that define the new world, as business and consumers respond to the Covid2019 pandemic. Wunderman Thompson’s new report, ‘The Future 100 2.0.20,’ is a follow-up to its ‘The Future 100’ report released in January and...

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Agencies should allow more flexibility to work remotely

NEW DELHI: It will be wiser for advertising agencies not to waste the crisis and plan to adopt the hybrid work cultures where a part of the workforce can work from home once the normal kicks in. The point was raised by BBH India CEO and managing partner Subhash Kamath and Wunderman Thompson South...

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Wunderman Thompson Kolkata wins creative mandate for Spark

MUMBAI: Wunderman Thompson Kolkata has won creative mandate for ‘Spark’, a flagship brand of The Indian Steel and Wire Products Ltd – (ISWP) - a subsidiary of Tata Steel Ltd. The agency will be responsible for communication development, as well as providing strategic inputs to build Spark into a Rs...

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