BARC week 22: Dettol products top list of brands

BARC week 22: Dettol products top list of brands

Disinfectant cleaner Lizol is on the 10th spot in the BARC list


Mumbai: The Broadcast Audience Research Council (BARC) has released its week 22 report in which Dettol Range of Products is the advertising brands list topper with 474.53 (000 secs) ad volume. 

Dettol Toilet Soaps also bagged the second spot with 423.92 (000 secs) ad volume followed by Amazon Prime Video with 385.97 (000 secs) and Veet Hair Removal System with 342.36 (000 secs) holding on to the third and fourth spots respectively. The BARC list for week 22 includes Harpic Bathroom Cleaner, Dettol Antiseptic Liquid, Surf Excel Easy Wash, Horlicks, and Dettol Liquid Soap. 

Disinfectant cleaner Lizol is in the 10th spot with 273.47 (000 secs) ad volume. It should be noted that Lizol had topped the BARC's list of most advertised brands last week with 573.05 (000 secs) ad volume. 

Hindustan Lever Ltd topped the list of advertisers with 4234.36 ad volume. Reckitt Benckiser India which was on the top spot last week is in the second spot in week 22 with 4162.47 ad volume. 

Other advertises named in this list released by BARC includes, Brooke Bond Lipton India Ltd (722.19), Colgate Palmolive India Ltd (520.71), Procter and Gamble (497.41), Amazon Online India Pvt Ltd (417.89), ITC Ltd (371.22), Wipro Ltd (363.72), Google (354.72), and Pepsi Co (330.45).