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Mumbai: As people in India became more aware of personal and home hygiene due to the coronavirus pandemic, antiseptic soaps and cleaning liquid brands topped the advertising charts released by the Broadcast Audience Research Council (BARC). As per its data for top brands and advertisers between 15...
In the media industry, the saying goes that if there is viewership, there are advertisements. However, this doesn't seem to be the case for the sports genre, if one were to go by BARC India's 2019 annual report.
While spikes in viewership could be fuelled by unplanned happenings and topical events, there are special events where television plays the role of a common entertainer for the entire family through collective television viewing.
