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Audience open to stories that push imagination: Amazon Prime Video's Vijay Subramaniam

The steaming boom in India has unleashed the creativity of storytellers across the country. While several barriers to freedom of storytelling have disappeared with the entry of the over-the-top (OTT) platforms, a considerable expansion in content themes is noticeable too.

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Amazon Prime Video unveils upcoming Originals line-up for 2020

MUMBAI: Amazon Prime Video unveils upcoming content slate with 14 Indian Original titles, including a mix of new series and returning seasons of popular Indian Amazon Originals. The preview video offers viewers a glimpse into 13 other upcoming titles, including new scripted series such as The Last...

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Amazon Prime Video to stream Afsos from 17 Jan

MUMBAI: Amazon Prime Video has announced the trailer of much-awaited series Afsos. Produced by Only Much Louder (OML), the suspense thriller is a dark comedy about a suicidal man, a maverick monk and a deadly assassin amidst the realm of immortality. The eight-episode series is co-created by Dibya...

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Higher investment in content & tech, innovative marketing strategy led OTT industry in 2019

The over-the-top (OTT) market in India turned more saturated in 2019. To make a dent in the cluttered space, the contenders have significantly upped their game with a greater amount of high-quality original content, incorporating new technologies and increasing marketing spend.

Specials Year Enders
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Amazon Prime Video's India original 'The Forgotten Army S1' to premiere on 24 Jan

Amazon Prime Video is geared up to add new OTT originals, TV shows and movies to its list in January 2020. The company has announced the content line-up for January 2020 which includes originals, TV shows and movies for Indian, American, Mexican, German and Japanese viewers. 

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