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Amazon Prime Video, Disney+Hotstar, and Netflix, the most popular OTT platforms in India have lined up movies of multifarious genres for audiences this week. From thrillers to drama, these movies are expected to enthral audiences providing a whole new world of home entertainment.
There was a time when no one even believed that over-the-top platforms like Netflix, Amazon Prime Video, Hotstar (now Disney+Hotstar) would go beyond the premium urban audience. The digital fillip that most of India got since Jio's rollout, and the pandemic and lockdowns has seen streamers not...
Mumbai: As people in India became more aware of personal and home hygiene due to the coronavirus pandemic, antiseptic soaps and cleaning liquid brands topped the advertising charts released by the Broadcast Audience Research Council (BARC). As per its data for top brands and advertisers between 15...
It is a mega $8.45 billion deal that has helped Amazon build a bond with that awesome fictional British secret service agent James Bond. Eyebrows were raised, questioning the size of the amount that is being coughed up to acquire the famed Hollywood studio MGM.
Content is the engine of the streaming economy. Recognising this, the streamers have been going through a dizzying series of acquisitions and mergers.
