Mumbai: Consumer healthcare app PharmEasy has launched its latest campaign starring the new brand ambassador Aamir Khan in a quirky triple role of a delivery person. This fresh marketing campaign titled 

#GharBaitheBaitheTakeItEasy was conceptualised and executed by FCB India.

Comprising of three ad films directed by Abhijit Sudhakar and produced by Zigzag Films, the campaign has Bollywood actor playing a triple role of the PharmEasy delivery person who pops up in the oddest places and in the craziest manner to tell customers about all the offerings from the PharmEasy app and how all that people need to do now is ‘Take It Easy’ when it comes to all their healthcare needs.

Shedding light on the storytelling, FCB India CCO Surjo Dutt said, “PharmEasy has a very distinct voice and tonality crafted over many years of commitment to disruption through humour. Our challenge was to stay true to this commitment and create a campaign that would take forward this legacy."

"The idea was to use Aamir Khan in a funny, unexpected, and effective way to create a campaign that is attempting to bring in many new users to the PharmEasy fold. Hence the triple role and the over-the-top style storytelling was thrown into the blender along with simple and clear benefits that the brand brings into the Indian consumer’s life," Dutt added.

Speaking on the collaboration, Aamir Khan said, “It is indeed a pleasure to work together with the PharmEasy brand, to help provide economical healthcare at each person’s doorstep. I feel that in today’s times, PharmEasy is providing an essential service, in a sector that is itself a fundamental requirement for all of us, and I look forward to this association.”

With this collaboration with Aamir, the brand - managed by API Holdings said it hopes to further strengthen its belief in making healthcare accessible to every nook and corner of the country.

“Collaborating with someone as versatile as Aamir Khan fills us with immense joy,” API Holdings CMO  Gaurav Verma said, talking about the collaboration. “With this association, we aim to reach more people while making affordable healthcare accessible to everyone. We are looking forward to a great collaboration with him this year and widening our reach through offerings and such campaigns.”