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Tata Pravesh’s latest campaign empowers people to make wise choices

Mumbai: Tata Pravesh, from the house of Tata Steel, has launched a new campaign called #AloneButTogether to empower people for making wise choices in the face of the pandemic. Conceptualised by Logicserve Digital, the campaign showcases the power of an individual to drive positive influence.

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‘Born in Sweden, built in India’, says Truecaller in latest #HelloIndia campaign

Mumbai: In a bid to reaffirm its commitment towards India and to create more awareness around the brand, the Swedish app, Truecaller has launched the #HelloIndia campaign. The outdoor campaign, conceptualised and executed by Gurgaon-based Thinkstr, aims to spread awareness of the origins of...

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Guest column: A favourable ROI is a must for a successful influencer engagement

It has become quite evident that influencer marketing is gaining popularity and prominence rapidly over a span of 3-4 years. There are reports after reports that depict how this form of social media marketing is growing in leaps and bounds.

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OLX Autos bats for consumer preference

NEW DELHI: OLX Autos has roped in Yuvraj Singh, cricketer, humanitarian and entrepreneur for its new marketing campaign. The digital, social and in-store offline campaign launches today, just ahead of Diwali to heighten OLX Autos’ resonance, recall and preference for the brand during this festive...

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‘Safer For Each Other 2.0’: Uber reassures riders of safety

NEW DELHI: Uber has launched the second-leg of its marketing campaign, ‘Safer For Each Other 2.0,’ to reassure riders of various precautionary measures it is undertaking for rider and driver safety, including in-car partitions and frequent disinfection of vehicles.

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