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Bajaj Electricals unveils its revamped brand positioning

Mumbai: Bajaj Electricals has unveiled its latest brand positioning, "Bajaj: Built For Life." This is a large-scale transformation campaign for the brand backed by consumer insights, innovation, and robust research and development capabilities to offer a strong product portfolio to enhance the...

MAM Media and Advertising Ad Campaigns
Amazon India launches ‘We Are Amazon’ campaign ahead of Diwali

Mumbai: Amazon has rolled out a new campaign to celebrate its people who play a key role in delivering a delightful festive season for its customers. The campaign spotlights Amazon employees, associates, and partners who are making sure that customers have a brighter and safer festive season.

MAM Marketing MAM
Tonic Worldwide bags integrated digital mandate for car&bike

Tonic Worldwide has bagged the integrated digital mandate for Mahindra First Choice’s car&bike. The mandate was won following a multi-agency pitch. The account will be handled out of the agency’s Mumbai office.

MAM Media and Advertising Digital Agencies
RBL Bank & BookMyShow signs agreement to launch ‘Play’ credit card

After the successful launch of Fun Plus in 2016, RBL Bank and BookMyShow have once again joined hands to cement their long-standing partnership further by bringing a new credit card, ‘Play,’ to take the entertainment quotient for Indian audiences several notches higher.

MAM Marketing MAM
Esports pioneer FanClash surprises the gaming world by unveiling new avatar

Mumbai: Esports fantasy platform FanClash has unveiled its new identity through a marketing campaign. The brand strategically wiped out its social media pages. This, it said, sparked conversations amongst fans and top influencers, including key opinion leaders (KOL) in the industry like Animesh ‘...

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