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GroupM's INCA brings in robot Sophia as its brand ambassador

NEW DELHI- INCA, GroupM’s brand-safe influencer marketing solution roped in Sophia, a human-like robot from the house of Hanson Robotics as its brand ambassador. Sophia will be available as an influencer to brands in the APAC region.  This is the first-ever collaboration of Sophia as a brand...

MAM Marketing MAM
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BharatPe ropes in Suresh Raina as brand ambassador

NEW DELHI- Suresh Raina is ready to play for Chennai Super Kings (CSK) in the United Arab Emirates for the Indian Premier League (IPL) 2020. Meanwhile, he has been appointed as the brand ambassador for the fintech platform BharatPe. Before flying off to UAE, Raina has decided to shoot for the brand...

MAM Media and Advertising People
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eBikeGO ropes in cricketer Harbhajan Singh as its brand ambassador

NEW DELHI: AI and IoT powered electric mobility start-up eBikeGO has roped in Indian cricketer Harbhajan Singh as its brand ambassador. With this association and the recently announced government’s new EV policy, the company is aiming to build mass appeal, positive voice and widespread adoption for...

MAM Media and Advertising People
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Vega aims to refresh cosmetic industry with SERY

Personal care appliances brand Vega has forayed into the cosmetic brand with the name SERY. The company launched its product through e-commerce channels including its own website. SERY has entered the market with an easy-to-use, stick format make-up range.

MAM Marketing Brands
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Pepsi announces Salman Khan as brand ambassador

MUMBAI: Pepsi India has constantly innovated and reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports. The brand has also consistently partnered with artists and new age icons of today’s generation, as it has built strong connect with its...

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