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TRAI tariff order: Topline projections for broadcasters, MSOs

In what is probably the acting collaboration of the year, Aamir Khan teamed up with Pankaj Tripathi for an infomercial for broadcasting behemoth Star. The 1 minute 22-second video, available both on TV and digital platforms, is an ad for Star’s new bouquet of channels, with the tagline“#Sachmein?”

Regulators TRAI
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Datsun appoints Aamir Khan as face of brand

Datsun has announced actor Aamir Khan as its brand ambassador in India.

MAM Media and Advertising People
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Zee TV most watched Hindi GEC across genres

Zee Entertainment Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV was ranked third in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) in week 30 of 2018 (Saturday, 21st July 2018 to Friday, 27th July 2018, week...

Television TV Channels Viewership
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Two Zeel channels top Hindi GECs in across genres list

Two Zee Entertainment Enterprises Ltd (Zeel) channels were ranked second and third in Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genres in week 25 of 2018 (Saturday, 16 June 2018 to Friday, 22 June 2018, week under review).

Television TV Channels Viewership
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Are celebs killing their brand by endorsing too many products?

MUMBAI: How often do we come across an ad that features a Bollywood celebrity? Maybe, a lot, and it is mostly driven by people’s affinity for seeing their favourite celebrity on television, outside of movies.

MAM Marketing MAM

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