Report on Shemaroo

Amazon India steps up to help small businesses amid Covid surge

Amazon India has over 8.5 lakh sellers on its platform.

New Delhi: As the country battles the devastating onslaught of the novel Coronavirus, Amazon India has rolled out a slew of measures for small and medium businesses to help them wade through the crisis.

The e-commerce major said it will waive 50 per cent of the 'sell-on-amazon' or 'referral fee' from 1-31 May for sellers who have had an average monthly gross merchandise sale (GMS) of Rs 10,000 or below across January, February, and March 2021. It will also reimburse storage fees and long-term storage fees charged for keeping sellers' products at its warehouses for merchants based out of non-serviceable pin codes.

“Never has it been more important to stand with small businesses and we wanted to do our part to help our sellers tide through these tough times. We hope our initiatives, which include fee waivers, policy relaxations, and vaccination support, will be of help to our sellers at this time,” tweeted Amazon India vice president Manish Tiwari.

Amazon India has over 8.5 lakh sellers on its platform. It has recently announced its decision to cover the Covid2019 vaccine costs for its eligible sellers and their dependents.

The etailer said it will temporarily relax the claim windows for various types of reimbursements that the sellers file for 30 days. It will also take steps to mitigate any negative impact on sellers' performance metrics due to defaults caused by the pandemic and the resulting restrictions in several states, on the sellers' account health.

"We are also working to relax our policies regarding late shipment rate, order cancellation, and returns to better support our sellers during this period," said Tiwari in a blog post.

India on Sunday recorded a massive surge of 3.92 lakh new Covid2019 cases and as many as 3,689 deaths from across the country. While the government has announced the beginning of phase-3 of the vaccination drive, the process remained suspended in several states due to a shortage of vaccines for the 18-44 years age group.

Amazon India said the lockdowns and curfews announced in different states to tackle the situation continues to impact its businesses, even though the e-commerce companies have been allowed to operate. The government has allowed the delivery of only essential items like groceries and medicines.

Amazon India works with more than 10 lakh small and mid-size businesses (SMBs) including sellers, delivery and logistics partners, neighbourhood stores, enterprises, developers, content creators, and authors in the country.

“Our number one priority right now is to help save lives and extend support communities across the nation including our employees, sellers, delivery associates, other partners, and their dependents in this time of crisis,” said Tiwari.

Latest Reads
Shiprocket hires Amit Bhatia as vice president - marketing

NEW DELHI: Logistics start-up Shiprocket has brought on Amit Bhatia as vice president of its marketing division. He moves from BannerBuzz, where he was head of marketing.   Bhatia's mandate is to increase the customer base, improve brand awareness and scale performance marketing to achieve growth...

MAM Media and Advertising People
ASCI secretary-general Manisha Kapoor named VP, ICAS executive committee

Mumbai: Advertising Standards Council of India (ASCI) general secretary Manisha Kapoor has been appointed to the executive committee of the International Council for Advertising Self-Regulation (ICAS). She will be one of the four vice-presidents on the executive committee. Set up by the European...

MAM Media and Advertising People
HUL's Sudhir Sitapati joins Godrej Consumer Products as MD & CEO

Mumbai: Godrej Consumer Products Limited (GCPL) today announced changes to its leadership team, effective 18 October 18 2021. Sudhir Sitapati will join GCPL as managing director and chief executive officer. Nisaba Godrej, currently the chairperson and MD of the company, will continue to serve as...

MAM Media and Advertising People
Bisleri's Anjana Ghosh reveals why the beverage brand floated its own e-comm platform

MUMBAI: Last year when the pandemic-induced lockdown struck Indians, Bisleri launched the Bisleri@Doorstep initiative to fulfil the increasing demand for safe and pure mineral water. Soon after, it unveiled an online platform where a consumer can easily access a range of Bisleri...

MAM Marketing Brands
Marriott on Wheels brings ‘Good Food = Good Mood’ to your homes

Mumbai: Mood and food have always had an intrinsic relationship. Food is a universal catalyst dictating our attitudes and emotions – from Monday Blues to Throwback Thursdays, our cravings keep our moods alive. Inspired by this thought, Marriott International has created a digital campaign ‘Good...

MAM Media and Advertising Ad Campaigns
Health & wellness platform rebrands as

KOLKATA: Health and wellness platform has undergone a rebranding and will henceforth be known as The rebranding will be effective from 11 May and will be reflected across all channels, including its app and social media accounts. Over the past few years, has become a...

MAM Marketing Brands
Telco gear maker HFCL posts PAT of Rs 84.67 crore in Q4

NEW DELHI: Homegrown telecom gear maker HFCL reported net profit of Rs 86.47-crore for the quarter ended 31 March 2021, a 1.6 per cent increase over the previous quarter's Rs 85.11 crores. In its earnings reports, the company mentioned it will continue to focus on next-generation and 5G portfolios...

MAM Marketing Brands
PayTM pledges 100 oxygen concentrators, one oxygen plant for Covid relief

KERALA: Indian e-wallet and fintech company PayTM has pledged to donate 100 concentrators and one oxygen plant for Covid relief efforts in Gujarat. The donations were made to the Corona Sewa Yagna initiative spearheaded by Gujarat governor Acharya Devvrat.  PayTM has donated oxygen concentrators to...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required