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Greymatter’s Chandradev Bhagat: 2019 will be OTT’s year of experimentation

Digital is the upcoming medium for reality shows. Last year, Greymatter Entertainment produced a digital reality show The Remix which all set for its season two debut this year. Founder Chandradev Bhagat is of the opinion that reality is going to be tweaked. “Right now, comedy is getting more...

iWorld Over The Top Services
Amazon’s festive season ad asks consumers to splurge with their ‘Dil-Dimaag’

Amazon India has kicked off the upcoming season with its campaign ‘Dil-Dimaag’.

MAM Media and Advertising Ad Campaigns
Amazon scaling up investment for Indian marketplace biz

E-commerce giant Amazon has invested additional Rs 2,700 crore for its Indian marketplace unit at a time when it continues to battle its local rival Flipkart along with investing about Rs 100 crore for food retail business in India, according to a report from Mint.

iWorld e-commerce
Flipkart, Amazon reduce ad spends on Google

With Google launching an e-commerce platform in the near future, the country’s largest online retail stores, Flipkart and Amazon India, have slashed advertising spends on the web-search company. Both the players see this as a serious threat, as a Mint report quoted two people, familiar with the...

MAM Marketing Brands
Amazon India's new monthly subscription plan

MUMBAI: Amazon India has added a new monthly subscription plan for its Prime members available at Rs 129.

iWorld Over The Top Services

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