MUMBAI: In order to celebrate the power of photography to be able to capture a moment frozen in time, National Geographic Channel in association with HTC brings the fourth edition of its photography contest Nat Geo Moment Awards, powered by Reliance 3G.

The competition this year will be judged by renowned photographer, filmmaker and conservationist Mike Pandey. As part of the association, National Geographic Channel will also contribute to the photographer?s NGO, Earth Matters foundation.

This year, Nat Geo Moment Awards entries will also be open for a people?s choice awards where the picture with the maximum votes will get a chance to win Reliance Tablets.

Interested participants can submit their entries, through a special Moment Awards application on Facebook in five categories namely Culture, People, Landscape, Wild and a brand new category, HTC candid shots.

NGC Network India, Fox International Channels VP marketing, communication Debarpita Banerjee said, "All of us have an innate desire to capture our favorite moments and share our view of the world with others. Through Moment Awards, we hope to encourage creativity and bring out the talent of a million amateur and aspiring photographers in the country. The contest is not about technical finesse but about a moment which can be very simple and touching."

HTC introduced the One Series of smartphones with amazing camera and authentic sound capabilities providing premium mobile experience. In its previous season, the contest received entries from both professional and amateur photographers.

HTC India country manager Faisal Siddiqui said, "A picture is worth thousand words. To endorse the saying HTC brings, One Series with amazing camera, that enables the Smartphone fanatics to capture the priceless memories. Feelings, expressions, joy all can be captured through HTC One series Smartphone that makes your experience a memorable one. In constant endeavor to promote excellence in photography we have proudly associated with National Geographic Channel for Nat Geo Moments Awards. The competition will provide national platform to the photography buffs to showcase their talent."

Nat Geo Moment Awards provides a platform to showcase the creativity of photography enthusiasts across the country. This year the contest will give the winner, the recently launched HTC One Smartphone and their dream holiday to South Africa to pursue their passion in one of the most picturesque countries of the world.

Mumbai: MTV is launching the second season of its popular singing show Coke Studio@MTV in July.

In this season, the focus will be to showcase diversity and innovation through eight episodes, 12 producers and over 200 musicians.

As per the channel, the first season of CokeStudio@MTV had over 40 million viewers on MTV, seven lakh fans on Facebook, two million views on YouTube, 13,000 CDs and 15 live shows.

The first season of Coke Studio exemplified the melodious symphony of diverse genres of music ranging from famous Bollywood rhythms, traditional tunes and modern western to folk.

Says Coca-Cola India director ? Integrated marketing communications Wasim Basir, ?Season 2 promises to further amplify this magical experience for the music lovers by dwelling on ?pure? innovation to offer a musical concoction never heard before. Coke Studio is Coca-Cola?s unique point of view on music and an earnest endeavor to unite diverse musical genres, languages, artists and sounds, allowing the ?Happy? energy of Coca-Cola to bring people together. With the launch of the second season of Coke Studio in India, we continue with our quest to passionately refresh the world and ?Open Happiness? through the powerful platform of music."

Coke Studio@MTV Season 2 will see musicians from varied genres come together and collaborate to create original music.

The property will see independent, classical, folk EDM and popular artists combine their creative energies in a live performance. Every composition has been created exclusively for this project by experimental producers.

Says MTV India EVP and business head Aditya Swamy, ?Creating a platform to explore the many faces of music in India has been a truly rewarding experience for everyone involved and our desire is to bring India?s diverse music scene into the daily lives of young people. The most exciting part of this season is the making of over 40 original songs which has been a hugely creative and collaborative process."

MUMBAI: Multi Screen Media?s family entertainment channel Sab TV has strengthened its 8 pm slot by replacing non-performing show ?I Luv My India? with a light hearted family comedy show Bhai, Bhaiya Aur Brother.

To be co-produced by Vipul Amrutlal Shah and Deven Bhojani, the show will premiere on Sab TV from 4 June every Monday-Friday at 8 pm.

Bhai, Bhaiya Aur Brother is a story of three brothers who after staying separately for 15 years decide to reunite and stay together as a joint family with their respective wives and kids. Captured in this show in a light hearted manner is the way their family members adjust with each other.

Sab TV EVP and business head Anooj Kapoor said the show is in sync with the channel?s ?Asli Mazaa Sab Ke Saath Aata Hai? positioning and will strengthen the 8 pm slot which had become the channel?s weak link due to below than expected ratings.

"The show talks about how a joint family can live together successfully, what are the kind of adjustments that one can practically make and still stay together as a family. Not only is this show completely as per our channel strategy but it also gives positive message about family values in a light hearted manner. So the fit with Sab is complete," says Kapoor.

The channel has commissioned 120 episodes of the show and will air it further depending on the performance. "Whenever we commission a show, it is at least for 120 episodes depending on the performance of the show we continue it. Today Tarak Mehta has completed 900 episodes, FIR has completed 800 episodes and Lapataganj has completed 700 episodes," he added.

The show will be promoted through a mix of digital through Facebook page and conventional medium including outdoor and print ads.

"Apart from the use of conventional media, we are doing cartoon strips in 18 dailies which will help generate excitement and buzz about the show. In the digital domain, we are driving the show very hard on Facebook and we are using conventional media, press ads and TV spots," he elaborated.

The cast of Bhai, Bhaiya Aur Brother includes acclaimed actors like Sooraj Thapar, Chirag Vohra, Vrajesh Hirjee, Dimple Shah, Shweta Choudhary, Muskan Mihani and Swati Chitnis in key roles. The show is being directed by acclaimed director Rajan Wagdhare.