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Poll schedule on social media shows unprecedented reach

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NEW DELHI: The impact of the social media and mobile apps became evident when the live-streaming of the Election Commission of India’s press meet on 4 January 2017 to announce the dates of elections in five states reached unprecedented figures.

The press conference by the ECI was live-streamed on the Information and Broadcasting’s YouTube channel and on the Facebook Pages of Press Information Bureau, the Ministry, and Facebook India. Important highlights of the announcement were also tweeted live by PIB and MIB, and shared on their Facebook Pages as well.

The actual figures of the reach of the relevant information on the ECI Press Conference the among the Citizens are as follows:

(Figures as on 7:00 PM, 4 January, 2017)

Among MIB’s social media accounts, a total of 22 tweets, 5 Facebook and 1 YouTube posts were made on Assembly Election Schedule.

On Facebook, the 5 posts achieved a Total Reach of over 5,24,000 people, 1,219 Likes and 140 Shares.

The ECI press conference was also Live-streamed on Ministry’s Facebook page, which received 12,000 views and reached over 4,95,000 people.
A total of 55,127 Impressions were achieved for the 22 tweets made from MIB handle. These were re-tweeted 1,448 times and 550 favourites were achieved.

The Live Stream of the ECI Press Conference on YouTube achieved 1,700 views.

Among PIB’s social media accounts, a total of 68 tweets and 10 Facebook posts were made on Assembly Election Schedule. The Facebook posts achieved a total reach of more than 29,700 people, 167 Likes and 46 Shares, while PIB’s tweets resulted in 650,000 impressions (views), 4,140 re-tweets and 951 favourites, as of now.

The live-streaming of the event on PIB’s Facebook page has reached 3,04,000 people and fetched more than 800 views.

In addition to the above platforms, the ECI press conference was live streamed for the first time on two Facebook pages, Facebook India and Government, Politics and Non Profits, which collectively received a massive response with more than 100,000 video views and reached over 1.3 million people on Facebook. The Facebook Live Stream received 6,400 likes and 624 shares. (Figures as on 7:00 PM, 4th January, 2017)

On Twitter, Top Trending Hashtags throughout the day were #ElectionCommission, #AssemblyElection, Manipur & Goa, 5 States, Phase2, Uttarakhand and Model Code of Conduct.

The maximum potential reach was achieved on the hashtags #ElectionCommission and #AssemblyElection of about 2.12 million and 2.01 million respectively.

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