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Layer'r Shot 'apologises' for offensive ads, invites further flak online

Following a social media backlash over its controversial deo ads, and after being called out by the ministry of information and broadcasting (MIB) and the Advertising Standards Council of India (ASCI), the Layer'r Shot brand issued a clarification statement, including an apology on Monday.

MAM Marketing Brands
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It's very disappointing that this wasn't caught before going live: ASCI CEO on suspended Layer'r Shot's ad

Deodorant ads have not exactly been known to propagate gender sensitivity values. However, two recent controversial advertisements from deo brand Layer'r Shot probably take the cake in offending gender sensibilities.

MAM Marketing MAM
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Layer'r Shot deo ads accused of inappropriate content; MIB, ASCI take action

MUMBAI: The ministry of information and broadcasting (MIB) on Saturday wrote to social media platforms -Twitter and YouTube to remove two recent controversial advertisements from deo brand Layer'r Shot for their alleged obscene content. The move came after several netizens flagged the offending...

MAM Media and Advertising Ad Campaigns
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I&B Minister Anurag Thakur expects Indian M&E sector to double by 2030

Indian media and entertainment sector, which is currently valued at $24 billion is expected to grow to $30 billion by 2024. “I feel with the growth rate we have and I’m sure it’s going to grow more than that. By 2030 we expect it to double and even more,”

Regulators I&B Ministry
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MIB broadens the list of sports events of national importance

Mumbai: The Ministry of Information And Broadcasting (MIB) has under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, 2007, broadened the list of sports events of national importance, according to a recent notification. These events will now be shared with Prasar Bharati...

Television TV Channels Sports