iWorld

Zee5 partners with XroadMedia to ramp up personalised user experience

XroadMedia will focus on Zee5’s VoD and social media services.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/30/zee55.jpg?itok=8fQd_jYX

KOLKATA: Zee5 has onboarded XroadMedia to ramp up its hyper-personalised Video on Demand offerings and social media services. Through this partnership, Zee5 will put to use XroadMedia’s innovative back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalisation use-cases to its users. XroadMedia is a leading specialist in building personalisation services and its expertise will also be deployed to scale up HiPi, Zee5’s new short-form-video platform.

Since HiPi’s beta launch in August 2020, Zee5 has witnessed a massive 30 million new user installs along with 70 million existing Zee5 users upgrading to the short-form-video platform.

Zee5 expansion projects business head and product head Rajneel Kumar said the platform had benchmarked XroadMedia’s solution for a few months and found adoption and click-through-rates on recommendations were significantly higher along with a substantial increase in average time spent by a user.

“Zee5 has always believed in the power of great content and powerful technology coming together to offer the best experience to a viewer. We believe gone are the days of broadcast; even the current trend of viewing audiences in clusters and cohorts will soon give way to individual personalisation. And this is where XroadMedia comes in. XroadMedia’s cloud-based services have also provided us with a higher level of flexibility to serve personalisation use-cases and I’m confident this partnership will heighten our seamless content viewing experience, a feat we take great pride in and work tirelessly to maintain,” added Kumar.

XroadMedia co-founder and CEO Adolf Proidl said the agency is working on several aspects to better streamline the OTT platform, from personalising entire screens in the user interface via creating and managing editorial services, to applying solutions across multiple content types and sources. “We are very pleased with this partnership, as the application of our solution shows how important personalisation is to ZEE5 and I am sure together we will push the boundaries of content discovery and personalisation even further in the future.”

First launched in India in July, Ncanto provides dynamic personalisation of Zee5’s services based on interests and watching behaviour. Additionally, with the help of Piloto, XroadMedia’s advanced business and service management tool, Zee5 can provide an ever-changing user experience by closely following the user’s entertainment journey. XroadMedia’s cloud-based solution also encompasses a dynamic mix of statistical, editorial and user-based recommendations.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/whstapp.jpg?itok=GpgD_SMy
WhatsApp privacy policy: Government highlights differential treatment between European & Indian users

KOLKATA: The central government is considering issues of data privacy in light of the new WhatsApp privacy policy, it has informed the Delhi high court. It has already sent a communication to WhatsApp to respond to queries in this regard. Additional solicitor general Chetan Sharma said that the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/menxp.jpg?itok=dLxiq3Wl
MensXP unveils Republic Day Festival

KOLKATA: With the Republic Day around the corner, MensXP has unveiled the Republic Day Festival from 22 January all the way until 26 January 2021. This sale will offer Indian men the opportunity to explore some of the finest Indian brands across winter wear, grooming, innerwear, gadgets, work from...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_133828_800_x_800_pixel.jpg?itok=EUfOBU29
Disney+Hotstar’s Varun Narang joins Fox Corporation

KOLKATA: Disney+Hotstar chief product officer Varun Narang has moved on to join Fox Corporation in the same role. He will report to chief technology officer and president of digital Paul Cheesbrough, will oversee the company’s portfolio of Fox-branded streaming products, platforms and engineering...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/vidnet-2021.jpg?itok=Mdh7JzAH
Vidnet 2021: Aggregation of video streaming platforms to pick up soon

The three to four-year-young digital video entertainment industry has shown a massive boom in popularity, gaining prominence quicker than any other medium ever did. The right circumstances backed by the right technological and socio-economical interventions pushed the envelope for this impressive...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/disney.jpg?itok=jbi7TfG0
Chennai tops entertainment consumption with 73% viewership: Disney+Hotstar

NEW DELHI: The unprecedented rise in the consumption of OTT content, specifically during the lockdown period, has massively contributed to the growth of the sector. Interestingly, most of the platforms have realised and acknowledged a huge spike in content consumption and time spent from the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/ca.jpg?itok=LMwl4de2
Data theft case: CBI files FIR against Cambridge Analytica

KOLKATA: The central bureau of investigation (CBI) has filed an FIR against UK-based political consulting firm Cambridge Analytica for alleged illegal harvesting of personal data in India. It has also booked Global Science Research (GSRL) for its involvement in the same case.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/club.jpg?itok=TUXeKcNr
Kerala’s No 1 FM Radio, Club FM, disrupts the radio space and also unveils a new brand identity

Club FM, Kerala’s No. 1 FM station, with the largest coverage, on 18th January, embarked on a new journey; a new brand identity and a new way in which the RJs will be interacting with and engaging the listeners; all with the limitless possibilities on the focus of “U”; the audience who have made...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/all.jpg?itok=eHb_O4Md
Vidnet 2021: Fairer margins needed for SVoD to boost ARPUs

The Indian OTT space is booming, more and more platforms are cropping up every day, leaving viewers spoilt for choice. It has also become a crowded and rather skewed market, where out of approximately 70 players, two or three bigwigs take the lion’s share of subscribers and revenue due to their...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/mirzapur.jpg?itok=SXahpzy2
Petition in SC against Amazon Prime Video’s Mirzapur

Mumbai: A resident of Mirzapur has moved a PIL in the Supreme Court against the Amazon Prime Video web series Mirzapur, taking exception to the manner in which the eponymous city has been portrayed in the show as a den of terror, crime and other illegal activities. "The said web series has shown...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required