Report on Hindi News Viewership


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Zee5 partners with XroadMedia to ramp up personalised user experience

KOLKATA: Zee5 has onboarded XroadMedia to ramp up its hyper-personalised Video on Demand offerings and social media services. Through this partnership, Zee5 will put to use XroadMedia’s innovative back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalisation...

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97% of internet users consumed entertainment content in April

The Covid2019 pandemic induced lockdown has made people take refuge in the virtual world more. Total time spent on the internet jumped immediately in April by 11 per cent reaching to1466 billion minutes. While all segments of the online ecosystem have witnessed a spike in consumption,...

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Indians watched a mix of digital content: BARC-Nielsen

There is no formula to catch the audience online. Lately, many of the streaming players have been stating that every genre has different audiences and there’s not just one genre which works better. The latest report by BARC-Nielsen establishes the fact that the top five content for digital audience...

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Programmatic TV is the future of advertising

As we move towards a digitally-driven world at a high pace, it is essential for brands to stay ahead of the curve and discover/develop newer and effective ways to reach the consumers ensuring impact. Now in the ever-evolving digital world, advertising has bypassed the traditional approach.

MAM Digital
SonyLIV and PayPal announce a strategic partnership enabling a secure and frictionless payment experience for subscribers

MUMBAI: SonyLIV, India’s first premium video on demand (VOD) platform has partnered with PayPal, the global leader in digital payments to offer a convenient and safe payment experience for millions of SonyLIV users across the country. SonyLIV users can now pay via PayPal enabling them to discover...

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