iWorld

Telecom bundling, availability of smart TVs boosting OTT market in India

Unique paid user growth rate was 35 per cent in February 2021.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/03/31/ott_platforms.jpg?itok=o5RscRLl

NEW DELHI: The Covid2019 outbreak which brought the entire world to a standstill has helped one sector in India – the OTT industry. Post the pandemic, OTT platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar gained massive popularity in the country, and they successfully expanded their userbase in 2020. 

From bundling plans to cheaper smart televisions, there are various factors that have played a crucial role in elevating the popularity of OTT platforms in India, according to data shared by analytics firm Redseer.

Telecom bundling helps OTT platforms increase their userbase

Bundling plans offered by telecom and broadband providers have helped OTT platforms to increase their customer base during the pandemic. 

Telecom companies like Airtel are offering subscriptions to Hotstar, Netflix, and Prime Video as a part of their bundling plans, while Jio Fibre's broadband bundling offers free Prime Video and Netflix subscriptions. 

According to the report, unique paid user growth rate was 35 per cent in February 2021 when compared to April 2020. Subscriptions also increased by eight percent during the same period, and the subscription revenue also witnessed a rise of 41 per cent. 

In an attempt to expand its customer base, Netflix last year launched a new plan priced at Rs 199, where the user can watch their favourite movies and shows on their smartphones. Even though this plan will not work on smart televisions, it has impressed the urban youth in the nation who spend most of the time on mobile screens. 

The rise in smart TV users helps streamers

The growing number of smart TV users in India is also contributing to the growth of OTT platforms in India, the Redseer analysis revealed. Unlike previous years where smart TVs were confined to rich homes, the entry of companies like Xiaomi in the Indian market turned things upside down, as they are now offering full HD and 4K smart televisions at an affordable rate. 

Indians spend 188 billion minutes streaming videos in February

According to the survey, Indians spent 188 billion minutes on OTT platforms in February, a drop of six percent when compared to the 200 billion OTT minutes Indians spent last April. The drop is primarily due to the country's return to normalcy, and the arrival of television soaps in channels. However, with more releases in the pipeline along with product improvement, the engagement is likely to increase in the coming months. 

Out of the 188 billion minutes, users spent 69 billion minutes watching daily soaps, followed by movies with 31 billion minutes and then originals produced by the OTT platforms. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627997502383.jpg?itok=lHqLqLaI
Chingari marks first anniversary with #SaalEkChingariAnek campaign

Mumbai: Socio-commerce app Chingari has launched #SaalEkChingariAnek to mark its first anniversary. The platform has also announced its official Chingari anthem to offer creators a chance to be part of its celebration by creating interesting videos and winning lakhs of Chingari Coins.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627992786508.jpg?itok=UmFfkwFU
National Esports Championships 2021 to kickstart on 6 August

Mumbai: The Esports Federation of India (ESFI) is all set to roll out the 2021 edition of the National Esports Championships (NESC), scheduled for 6-22 August. Owing to the Covid-19 pandemic, the nationals will be held virtually with top athletes from across the country competing and showcasing...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/bb.jpg?itok=fNJBYGAO
Voot ropes in Swiggy & CoinDCX as 'co-powered by sponsors' for Bigg Boss OTT

Mumbai: Days before Bigg Boss OTT debuts exclusively on Voot, the streaming platform has successfully onboarded food delivery platform Swiggy and cryptocurrency exchange platform CoinDCX as co-powered by sponsors for the reality show. The OTT special edition will be hosted by Karan Johar for the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627972640830.jpg?itok=CqxAi1Dm
The Q appoints Pankaj Rai as head of ad sales, North & East regions

Mumbai: Hindi GEC, The Q on Tuesday announced the appointment of Pankaj Rai as head of ad sales for North and East regions, effective immediately. He will be based out of the company's New Delhi office. In his new role, Rai will be responsible for driving the advertising sales for the channel in...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627970751169.jpg?itok=VwPT0ThQ
Twitter executive Arvinder Gujral moves on after eight years

Mumbai: Twitter managing director, SE Asia, and senior director-business development, APAC, Arvinder Gujral has quit the company after an eight-year stint. "After eight years it's time to say goodbye to the Blue Bird. From helping set up Twitter India in 2013 and running APAC BD to pivoting the SEA...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627902618756.jpg?itok=RvEn1bzB
MX Player launches interactive film ‘Balcony Buddies’

Mumbai: Entertainment app MX Player in association with Amazon, exclusively premiered its second interactive film ‘Balcony Buddies’ to celebrate Friendship Day on 1 August. The film is an extension of e-tailing giant’s ‘Har Pal Fashionable’ campaign. 

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627900501519.jpg?itok=kYFaLgV8
UEFA partners with AVIWEST for Euro 2020 coverage across Europe

Mumbai: Live video contribution solutions provider AVIWEST was appointed by the Union of European Football Associations (UEFA) to support selected off-venue events, including official team training and press conferences from Europe's biggest football show — UEFA Euro 2020 — using a bonded cellular...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/photogrid_plus_1627714164553.jpg?itok=kr5gBjUC
Trell celebrates bond of friendship with #TrellMereYaar campaign

Mumbai: Homegrown social commerce platform Trell has announced a new campaign #TrellMereYaar to celebrate Friendship Day on 1 August. The ten expert 'Trellers' - Anusha Swamy, Rohil Jethmalani, Tanaya Mahajan, Sanchit Batra, Rose Kawatraa, Macedon D'mello, Jeet Nayak, Disha Batra, and Clince...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627636661490.jpg?itok=kN2lIhoh
Vikatan Televistas & Motion Content Group set to bring new digital series

Mumbai: Vikatan Televistas in association with Motion Content Group and YouTube is all set to bring digital daily series Aadhalinaal Kaadhal Seiveer (AKS) for the audience. The show directed by Rajiv K Prasad with a screenplay penned by Ve Ki Amirtaraj & Joe George, is a slice-of-life drama...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required