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I&B minister Anurag Thakur meets Netflix chief Reed Hastings

Mumbai: Minister of information and broadcasting Anurag Thakur met with Netflix co-founder and chief executive officer Reed Hastings for a discussion on Tuesday. Thakur presented Hastings with a copy of the holy book Bhagvad Gita during the meeting.  The minister shared photos of the meeting via...

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Netflix’s India ambitions surpass Rs 3000 crore investment

Mumbai: Global streaming platform Netflix will pump more money into producing content in India, said chief executive officer Reed Hastings. The key executive of the streaming giant was speaking to Business Today’s global business editor Udayan Mukherjee in an interview.

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Local language content drives higher audience engagement: Netflix’ Patrick Fleming

Southeast Asia users consume two times more Netflix content than the global average, and India leads the charts, said Netflix, director of product innovation, Patrick Fleming at the ongoing virtual APOS summit on media, telecoms, and entertainment.

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BBC, Netflix to co-produce shows from disabled creatives

Mumbai: Netflix and the BBC have entered a partnership to develop and fund new, ambitious dramas featuring disabled creatives both in front of and behind the camera.  Building on the existing commitments of both the BBC and Netflix, the five-year partnership has been designed to increase the...

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Lucinda Martinez joins Netflix as VP, multicultural marketing

Mumbai: Netflix has brought on board veteran marketing executive Lucinda Martinez as vice president of multicultural marketing. She is set to take on her new role later this month and will report to Netflix CMO Bozoma Saint John, reported Variety. In this newly created position, Martinez will build...

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