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SonyLIV 2.0 embarks on a journey with brand new identity, original premium content

One of the early movers in the Indian over-the-top (OTT) ecosystem set out on its quest to reimagine the business in the latter part of 2019. Starting with a rejig in leadership last year, SonyLIV has now brought one of the most noticeable changes to its look: content strategy.

iWorld Over The Top Services
Netflix to cancel subscriptions of inactive members

Streaming giant Netflix has taken another step to make the service more user-friendly, by cancelling the membership of inactive subscribers. It will start asking customers who haven’t used its platform in the past year if they want to keep their subscriptions.

iWorld Over The Top Services
Foxtel to launch streaming service on 25 May

Australian pay TV company Foxtel will launch a new entertainment streaming service on 25 May, entering the crowded streaming market. The official announcement has ended all speculations regarding the launch that have been doing the rounds.

iWorld Over The Top Services
Global video streaming market forecast to reach $184.3 billion by 2027

MUMBAI: The global video streaming market size is expected to reach $184.3 billion by 2027, registering a CAGR of 20.4 per cent from 2020 to 2027. Rising technological advancements such as the implementation of block-chain technology in video streaming and the use of artificial intelligence (AI) to...

iWorld Over The Top Services
How Covid2019 is affecting outdoor media

Outdoor advertising had a fantastic 2019. Defying predictions, India’s OOH (Out Of Home) industry, grew at over 15 per cent. Driven by IPL, elections and a huge increase in the OTT industry’s outdoor advertising, the industry saw a big increase, enabled adequately by digitization. The industry...

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