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The Big Shift: Where is digital taking the M&E industry?

It’s a rainy afternoon in Delhi and 48-year-old homemaker Sunita is looking for recipes for fritters on YouTube on a smartphone she was recently gifted by her husband. She has made fritters a thousand times in her life and she knows the recipe to it by heart.

MAM Marketing MAM
Netflix’s ‘Indian Matchmaking’ shows content is the best marketing tool for OTT platforms

A week after Netflix dropped Indian Matchmaking, Mumbai-based matchmaker Sima Taparia had her face splashed on memes and posts on social media. Unlike its reality TV breakout hits Love Is Blind and Too Hot To Handle.

iWorld Over The Top Services
Netflix's Rs 349 mobile+ plan not a game changer but can boost subscriptions

Netflix took its first step to appear as an affordable streaming service last year with the launch of its Rs 199 mobile-only plan. Global executives have spoken of its success repeatedly and implemented similar plans in other markets

iWorld Over The Top Services
News consumption declines from the highs of lockdown weeks

News consumption has been declining in the past few weeks from the highs of the COVID2019 weeks according to the BARC-Nielsen Reports. Broadcast Audience Research Council of India (BARC) and information.

Television TV Channels Viewership
Netflix's reinvigorated strategy for the next decade & India's growing role

Netflix wants to be the ‘best friend’, the primary choice of streamers across the world. While the streaming rat race is picking up internationally, Netflix is moving fast and expanding its content mix.

iWorld Over The Top Services

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