iWorld
Report on Shemaroo

Netflix’s new feature enables auto download of recommended content

‘Downloads For You’ is currently available on Android.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/02/24/mob.jpg?itok=HeZvU5q2

KOLKATA: Along with content, user experience is taking centre stage gradually in the over-the-top (OTT) ecosystem. As users are now exposed to enormous content via a number of platforms, the OTT players are looking at introducing more features to make their experience better. Streaming giant Netflix is the latest to introduce a new feature that will automatically download recommended content for users on their smartphones.

The new feature ‘Downloads For You’ is currently available on Android globally and it will come to iOS later this year. Netflix started testing the feature in late 2020 and the platform saw high usage of the feature in the US at that time. However, it is going to be more important for countries like India where users consume content mostly on mobile devices.

Users have to visit the Downloads tab on the app and turn on Downloads For You. Netflix is leaving it up to users how much storage they want to be used for downloads: 1 GB, 2 GB or 5GB. The feature will only download titles when you’re on a Wi-Fi network, so you don’t unknowingly use up your mobile data plan. Most of its content catalogue will be available for offline use, other than few limitations owing to licensing rights.

“Today we’re launching Downloads For You, a new feature that automatically downloads recommended shows or movies to your mobile device based on your tastes. Whether you’re a comedy fan stuck on a long car ride or a rom com lover without internet, we do the work so there is always something new waiting to entertain and delight you,” Netflix product innovation director Patrick Flemming said in a blogpost.

“Three years ago, we introduced Smart Downloads so you can find the next episode of your favorite show – even when you’re on the go. Now, we want to make discovering your next new favorite series or film quick and easy whether you’re connected or not,” the statement added.

Netflix is taking many steps lately towards content discovery. It announced in January that it would be rolling out Shuffle Play for all its subscribers across the globe in the first half of the year.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/img_19042021_142934_800_x_800_pixel.jpg?itok=J6CDo-F6
Chingari partners with new OTT Biiggbang Amusement

KOLKATA: In a bid to strengthen its positioning among millennial consumers, short video app Chingari has partnered with newly-launched OTT platform Biiggbang Amusement. Since its inception, Chingari has always looked to disrupt the market through its consumer-centric approach, innovative features...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/img_19042021_142112_800_x_800_pixel.jpg?itok=Ww_Nfx1Y
NXTDigital’s broadband subsidiary OneOTT surpasses 600K subscribers

KOLKATA: NXTDigital’s broadband subsidiary OneOTT intertainment Ltd (OIL) has surpassed 100,000 home broadband subscriber additions in the fourth quarter of the financial year 2020-21. According to a press statement issued by the company, OIL has attained a momentum of more than 1,000 subscribers-a...

iWorld Broadband
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/netflix.jpg?itok=e3MmvGxw
Five new movies & shows to catch on Netflix, Prime Video, & Disney+ Hotstar

NEW DELHI: Post the Covid2019 outbreak, OTT platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar have gained massive traction in India. As the second wave of the pandemic is spreading rapidly in the country, people have once again started spending time in their homes, and this trend...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/img_19042021_133118_800_x_800_pixel.jpg?itok=1haYpj5E
ZeeL’s Vibha Chopra joins Amazon Prime Video

KOLKATA: Media professional Vibha Chopra has moved on from Zee Entertainment Enterprises Ltd (ZeeL) to join Amazon Prime Video. She will be looking at content acquisition in her new role.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/17/img_17042021_135625_800_x_800_pixel.jpg?itok=zags4vEp
Amazon Prime hits 200 million subscribers

NEW DELHI: Amazon Prime, which comprises the e-commerce giant’s video streaming service, has reached a userbase of 200 million, an increase of over 50 million post the outbreak of the Covid2019 pandemic, revealed Amazon CEO Jeff Bezos in a letter to shareholders.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/17/mx.jpg?itok=0tWr2P5V
'Cruising Legends' rides again on MX Player, top brands hop on

MX Player is bringing back an award-winning travel show for another ride – Cruising Legends: Dawn Patrol will see four biking legends quench their thirst for wanderlust and undertake a journey to the easternmost part of India, Arunachal Pradesh, to witness the country’s first break of dawn.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/15/airtel.jpg?itok=1tsxvVEG
Bharti Airtel restructures to focus on digital assets

NEW DELHI: Telecom giant Bharti Airtel has tweaked its corporate structure in a bid to sharpen its focus on digital opportunities while enabling it to unlock value.  Under the new structure, Airtel Digital will merge with the listed entity Bharti Airtel, and it will now house all digital assets of...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/14/abhishek.jpg?itok=zVYjGfRo
MX Player promotes Abhishek Joshi to business head - SVoD

New Delhi: Video streaming service MX Player has elevated Abhishek Joshi as business head - SVoD (subscription business). “I have been given an additional mandate and responsibility of building the SVoD business from ground up as the business head while managing my existing portfolio,” he stated in...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/14/hero_vired.jpg?itok=XC0G-ef7
Hero Group forays into edtech with 'Hero Vired'

New Delhi: Tapping into the booming ed-tech market, the Hero Group has launched a new ed-tech company – Hero Vired – to adequately train and empower the workforce of the future. The launch accompanied the release of its new brand campaign, Be Made for BIG Things, which went live on social media and...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required