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Zee5 inks multi-show partnership with Applause Entertainment

Mumbai: Streaming platform Zee5 has announced a strategic partnership with content and IP studio Applause Entertainment, a venture of Aditya Birla Group for a multi-show association. The two content companies will collaborate to create a robust original content slate of new Zee5 originals in Hindi...

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Vi ties up with 'Hungama Music' to offer premium music streaming service

Strengthening its OTT-based digital content offerings, the telecom major Vodafone Idea on Monday launched its music offering on the Vi App in association with Hungama Music.

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GUEST COLUMN: How to combat streaming piracy with OTT’s broken protocol?

With vast sums of money to be made, it’s not surprising that streaming pirates are continually upping their game to keep their highly profitable illegal businesses afloat.  A recent global study conducted by Ampere Analysis for Synamedia found that sports streaming piracy alone is worth over $28...

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Netflix India offers a thrilling treat in latest promo for 'Red Notice'

Netflix India has come out with a new campaign for its action-packed Hollywood blockbuster movie, ‘Red Notice’. Conceptualised by 22feet Tribal Worldwide, the campaign invites fans to experience an adrenaline rush at the ‘Red Notice Shop’, where everything is free if they can steal it!

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Prime Video’s Gaurav Gandhi, Disney+ Hotstar’s Sunil Rayan on growing SVOD in India

After the windfall of 2020, the streaming industry saw consumers’ on-demand content consumption patterns getting more and more well-entrenched and diversified in 2021. As exaggerated trends rationalised, players in the OTT.

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