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The future belongs to creator-led franchises: James Murdoch

Creator-led franchises will be more powerful and more profitable in the years to come if they can take a little more risk and own their IPs, said James Murdoch former chief executive officer of 21st Century Fox and now the founder & CEO of private holding company Lupa Systems.

iWorld Over The Top Services
Netflix adds 3.98 mn subs in Q1, to spend $17 bn on content this year

After a year of astounding growth, Netflix has missed the subscriber addition estimates in the first quarter of 2021. The company has added 3.98 million subscribers globally in contrast to its six million guidance.

iWorld Over The Top Services
Gaming revenue surged 20% in 2020, audience more diverse: Essence report

MUMBAI: Last year, the world stayed at home. Outdoor divertissements like live sports and events, and catching a movie at the multiplex were off the table, owing to the Covid2019 pandemic. People had to find new ways to distract themselves from the grim reality; apart from online video streaming,...

MAM Marketing MAM
As podcasts take off in India, how can the medium win more consumers & brands?

KOLKATA: There are stories to listen to, lessons to learn, advice to follow – podcasts have all sorts of content in store. The plethora of genres, the intrusive experience are among many reasons that have made the audio format fairly popular all across the world, especially with millennials. Though...

iWorld Over The Top Services
63rd Grammy Awards to stream in India exclusively on SonyLIV

KOLKATA: From grooving to their foot-tapping tracks to finding respite in those soothing melodies or gazing at their mind-blowing music videos, musicians have kept us entertained round the year. And now, it’s time to celebrate their work and honour them at one of the most prestigious music award...

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