ZEE leads Bangla, Marathi markets in BARC week 22


MUMBAI:  Zee moved to the number one position in two big markets – Bengali and Marathi – after BARC released its rating for week 22. Zee’s surge to the top pushed Star to number two and four position in the Bengali and Marathi markets respectively. There wasn’t much change in hierarchy for Southern regions like Kannada and Telugu as Colors Kannada and Star Maa retained their top slots.


Star Jalsha with 272919 impressions (000s) and Zee Bangla with 273914 impressions (000s) swapped their first and second positions in the Bengali region in week 22. Jalsha Movies, Colors Bangla and Aakash Aath retained their respective third, fourth and fifth positions this week with 73299 (000s), 50893 (000s) and 50282 (000s) impressions.


Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka DHISUM maintained their first, second and third slots with 46237, 40055 and 5075 impressions (000s) respectively. However, Mahuaa Plus and News18 Bihar Jharkhand interchanged their fourth and fifth slots with 1493 (000s) and 1541 (000s) impressions respectively.


Zee Marathi remained steadfast at no. 1 this week, garnering a gross viewership with 321762 impressions (000s), an increase from 287651 impressions (000s) recorded in week 21. Colors Marathi and Zee Talkies exchanged their second and third positions with 112458 impressions (000s) and 116024 impressions (000s) respectively. Star Pravah and Zee Yuva retained their fourth and fifth positions this week with 102496 impressions (000s) and 47374 impressions (000s).


This week, the Kannada region did not notice any change with all channels retaining their positions from last week. Colors Kannada remained no. 1 with 378983 impressions (000s), followed by Zee Kannada- impressions 294074 (000s), Udaya TV- 1948123 impressions (000s), Udaya Movies- 182196 impressions (000s) and Star Suvarna- 165557 impressions (000s).


Asianet retained its no. 1 position this week with 305109 impressions (000s). Mazhavil Manorama was dragged down to fourth from second with 79619 impressions (000s). Surya TV moved up to second slot and Flowers TV to third slot with 94709 impressions (000s) and 85311 impressions (000s) respectively. Asianet Movies remained on the fifth position with 79062 impressions (000s).


Star Vijay and Zee Tamil swapped their second and third positions this week with 352173 impressions (000s) and 375715 impressions (000s) respectively, while Sun TV and KTV retained their respective first and fourth positions with 802861 impressions (000s) and 288802 impressions (000s). Chutti TV was the new entrant dethroning Star Sports 1 Tamil from the fifth position


Telugu region also didn’t see any alterations this week. Star Maa continued to maintain the no. 1 slot with 500939 impressions (000s). Following Star Maa were Zee Telugu in the second position, ETV Telugu in the third position, Gemini TV in fourth and Star Maa Movies in fifth with 448132 (000s), 401674 impressions (000s), 401440 impressions (000s) and 202281impressions (000s) respectively.

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