Zee Bangla


Latest News

Zee Bangla announces special programming for Mahalaya

Zee Bangla has come up with a special musical offering "Agomoni Aradhana" around Mahalaya to engage with its digital and TV audiences.

Television TV Channels Regional
West Bengal consumers look for relatable and aspirational content: Zeel’s Samrat Ghosh

New Delhi: After a successful national run, Zee Entertainment Enterprises (Zeel) forayed into the West Bengal market in the year 1999, and Zee Bangla became the first Bengali TV channel to be launched in the country. Over two decades later, the channel continues to enjoy a strong presence in the...

Television TV Channels Viewership
National brands gauge the Bangla TV market on Tele-wise Bangla summit

Mumbai: There is little doubt about television as a far-reaching instrument of viewership connecting masses pan India. It remains the medium of choice to build reach and brand salience. However, as the second wave of the pandemic swept through the country, it also impacted the overall TV viewership...

MAM Marketing MAM
Bangla TV viewership sees sustained rise; Assembly polls insulate from Covid blow

Even as the TV markets across the country reeled under the second wave, the regional Bangla market was insulated from its severe blow. The high-octane Assembly elections, which were also the longest-ever state polls to be held so far, kept the industry abuzz with a sustained rise in viewership.

Television TV Channels Viewership
Tele-wise Bangla to bring together top names from media and advertising

Several players including big broadcasters have a strong presence in the West Bengal market. Zee Entertainment and Star TV Network were among the fast movers in the Bengali entertainment industry, followed by Sony, Viacom18, and Sun TV.

Television TV Channels Regional