Television

TV-owning households grew 6.9% to reach 210 million: BARC report

TV Universe Estimates 2020 indicates growth across several key TV viewing metrics.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/15/viacm.jpg?itok=ij0WW2-R

MUMBAI: Television measurement body Broadcast Audience Research Council India (BARC India) has revealed TV owning households have continued to grow, reaching 210 million in 2020. Home to over 1.3 billion people across 300 million households, India’s television viewing universe has expanded across several metrics, according to the TV Universe Estimates 2020 (TV UEs) report released by BARC.

Findings of the study play an important role in the structuring of BARC India’s sample design and in ensuring the selected panel represents a true microcosm of India. Equally important is that TV UEs also serve to properly project audience estimates to the population.

Households and individuals

According to BARC India’s TV UEs 2020, 210 million Indian households now own a TV set, an increase of 6.9 per cent from 197 million in 2018. Simultaneously, TV viewing individuals also surged 6.7 per cent, reaching 892 million from 836 million in 2018, an increase of 57 million individuals in 2020. TV-owning female population grew by seven per cent, while male population grew by six per cent. In terms of age-groups, the highest growth was witnessed in the “kids” category (age two to 14) at nine per cent.

Markets

TV households in Urban markets grew by four per cent from 87.8 million in 2018 to 91 million, whereas Rural markets have grown by nine per cent, up from 108.9 million to 119.2 million in 2020.  While TV households across India grew by 6.9 per cent, Hindi-speaking markets grew by eight per cent, outpacing All India as well as the south states which grew by five per cent.

NCCS

As the Indian population continues to move up the socio-economic pyramid, changes have been observed in the NCCS profile of TV households. The TV UE-2020 indicates that the proportion of NCCS A and B has increased to 27 per cent and 31 per cent respectively while NCCS DE has further contracted to nine per cent of TV households in the country.

BARC India CEO Sunil Lulla said, “As a body that is deeply rooted in data science, BARC India is committed to providing its stakeholders with a true representation of the television universe. We are happy we have been able to ascertain that television continues to be the screen of choice for Indians. With an additional 13 million TV households and an opportunity for another 90 million households that are yet to own a TV set, India’s broadcast ecosystem continues to have a significant potential for growth in the years to come.”

BARC India measurement science & business analytics chief Dr. Derrick Gray, said, “UE 2020 aptly sums up India’s linear TV ecosystem and highlights that TV owning households continue to grow. Given the global pandemic scenario, the updated estimate is robust and is developed with the help of data and findings based from various previously validated field studies. We are certain that these estimates will help the industry to a great extent. We will continue to provide the industry with a currency that is reliable and of global standards.”

TV UE 2020 has been developed by computing the linear growth of TV Households and TV Individuals from Broadcast India (BI) studies conducted in 2016 and 2018 at geographic and demographic levels. The distribution of the TV population by NCCS was taken from the most recent Indian readership survey (IRS). BARC India will implement the findings from the TV Universe Estimates 2020 for its data starting week 14, 2021, which will release on 16 April 2021. The updated estimates will reflect for BARC India subscribers in the YUMI Analytics platform with immediate effect.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/nina-colors.jpg?itok=pUJG8z6L
COLORS' Balika Vadhu returns with Season 2

COLORS is all set to bring back one of its longest-running shows Balika Vadhu after a long hiatus of five years. However, the new season will have new cast members who will reignite the conversation around child marriages with a fresh story.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627999484498.jpg?itok=KPWEBV3s
Essel Group chairman Subhash Chandra settles 91% debt to 43 lenders

Mumbai: Essel Group chairman Subhash Chandra has issued a second Open Letter sharing details of the debt resolution process and the steps taken to pay off the lenders. The Zee founder revealed that over 91 per cent of the debt has been settled to 43 lenders, and the remaining dues are in the...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627998765579.jpg?itok=YZ_LapRf
SPSN signs nine sponsors for India Tour of England

Mumbai: Sony Pictures Sports Network (SPSN) has wooed an impressive line-up of sponsors for India Tour of England Test series, starting on Wednesday. Mahindra & Mahindra, BYJU’S, Pan Bahaar, PharmEasy, Ultratech, Fogg, WhatsApp, Cars24 and MRF Tyres have signed up as co-presenting and associate...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627994495585.jpg?itok=6kf_wlC8
BBC Studios, Applause Entertainment reunite for Indian adaptation of 'Guilt'

Mumbai: Aditya Birla Group’s Applause Entertainment and BBC Studios India are set to collaborate again for the Indian adaptation of the British mystery thriller Guilt. The as-yet-untitled Indian remake will be directed by Shaad Ali with actors Jaideep Ahlawat and Mohd Zeeshan Ayyub playing the lead...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627980433223.jpg?itok=Njh9x8Cs
SBS inks deal with GoQuest Media to air Czech crime thriller in Australia

Mumbai: Global independent content distributor GoQuest Media on Tuesday announced that it has concluded an exclusive deal with Australian national pubcaster SBS. The deal sees SBS acquiring the AVOD rights for the Czech crime thriller 'Rats'.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/abp.jpg?itok=PfWhshRJ
Case study: ABP News joins ActionAid to salute Covid heroes through special series –‘Salaam Rakshak’

The second Covid wave hit India with devastating consequences- there was a huge upsurge in cases accompanied by loss, despair, and heart-breaking scenes in homes and neighbourhoods across the country. But amid the gloom and chaos, if there was one silver lining it was the extraordinary humanitarian...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/wy.jpg?itok=AY5pLU39
Wurl takes celebrity news channel Hollywire to India on Samsung TV Plus

Wurl has partnered with celebrity news channel Hollywire to distribute and provide monetisation services for the digital channel globally. Most recently, Wurl has secured distribution for the service on Samsung TV Plus India, adding to previous launches facilitated by Wurl on Samsung TV Plus...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627906778865.jpg?itok=9Q6wIEiC
ZEE TV to launch new show 'Bhagya Lakshmi' on 3 August

Mumbai: ZEE TV is all set for the launch of its new show ‘Bhagya Lakshmi’ on 3 August. The show will air every Monday to Saturday at 8.30 pm only on ZEE TV.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627895437180.jpg?itok=1uMCzXHd
ZEE TV organises vaccination camp for viewers from 3 August

Mumbai: ZEE TV has always placed viewers on the highest pedestal over the past three decades and now to take one step further to ensure the safety of its viewers in the face of the COVID-19 pandemic, the network channel has organised a vaccination camp for citizens across multiple states to get...

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories

* indicates required