Sunil Lulla

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News genre witnessed 27 per cent rise in viewership in 2020: BARC

In the year of the Coronavirus, there were several other events and developments that made news across the 52 weeks of 2020. Once families were locked-in within their homes, news channels became a window to the anxious world outside for a majority of the Indian citizenry.

Television TV Channels Viewership
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No crisis for BARC, our data is proved & authentic: Sunil Lulla

NEW DELHI: As the Broadcast Audience Research Council (BARC) continues to battle the controversy surrounding its TV viewership ratings, its chief executive officer Sunil Lulla asserted that the issue has become a matter of the past, and the agency’s data remains true, reliable and authentic.

Television TV Channels Viewership
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TV viewership up 9% in 2020, ad volumes surge 34% in second half: BARC India

MUMBAI: The television industry witnessed unprecedented highs and lows in 2020, or the year that shall not be named. From record viewership, new category leaders, to diminished ad revenue and stiff competition from upstart OTT players – TV Land saw it all and emerged stronger for it. Now, the...

Television TV Channels Viewership
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Old controversy, new chaos: The TRP scam and all that jazz

The broadcasting industry had already been reeling under the impact of the Covid2019 pandemic when the Mumbai police came down on it, hard. On 8 October 2020, Mumbai police commissioner Param Bir Singh addressed a press conference about its investigation into an alleged scam involving the...

Regulators TRAI
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There will be a ‘Mahabharat’ between TV & OTT: BARC’s Sunil Lulla

BARC India CEO Sunil Lulla is in a unique position, being at the helm of a body which is the only industry currency for the 3.5-billion-dollar television advertising market. Needless to say, it comes with a lot of responsibility.

Television TV Channels Viewership

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