Sunil Lulla

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BARC is not keen to take part in industry rivalry: Sunil Lulla

MUMBAI: Eight years ago India’s viewership monitoring agency Broadcast Audience Research Council (BARC) was born. Its conception was the result of an unhappy industry and several Telecom Regulatory Authority of India (TRAI) interventions that resulted in the  shutting down of viewership ratings as...

Television TV Channels Viewership
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BARC announces intent to initiate ‘one video view' measurement

MUMBAI: Media planners and buyers and marketers have repeatedly expressed their desire to have a way of tracking how much video is being watched, on TV, on the mobile handset and on OTTs as linear or video on demand. BARC India CEO Sunil Lulla says the monitoring agency may have a solution by 2021.

Television TV Channels Viewership
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Virtual Fireside Series: Watch BARC India CEO Sunil Lulla live on 25 September

MUMBAI: Taking ahead its virtual fireside series with leading professionals spearheading the broadcast industry in India, Indiantelevision.com will be hosting BARC India CEO Sunil Lulla on 25 September 2020. The session will be helmed by our founder, CEO, and editor-in-chief Anil Wanvari. During...

Television TV Channels GECs
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BARC India to mitigate impact of landing page on TV viewership

MUMBAI:  As a part of its ongoing ‘data validation quality initiative’ aimed at improving measurement science and mitigating impact on viewership of extraneous factors, BARC India is introducing algorithms into its data validation method to mitigate the impact of landing page on viewership data...

Television TV Channels Viewership
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Market sentiments, ad volumes to go up with Onam

NEW DELHI:  Indiantelevision.com’s marquee virtual conclave exploring the scope of growth in Kerala ad market during the upcoming festive season, starting Onam, “The Comeback of Kerala: Onam Returns” wrapped up Wednesday noon with an impressive lineup of speakers sharing their deep insights into...

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