Sunil Lulla

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Old controversy, new chaos: The TRP scam and all that jazz

The broadcasting industry had already been reeling under the impact of the Covid2019 pandemic when the Mumbai police came down on it, hard. On 8 October 2020, Mumbai police commissioner Param Bir Singh addressed a press conference about its investigation into an alleged scam involving the...

Regulators TRAI
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There will be a ‘Mahabharat’ between TV & OTT: BARC’s Sunil Lulla

BARC India CEO Sunil Lulla is in a unique position, being at the helm of a body which is the only industry currency for the 3.5-billion-dollar television advertising market. Needless to say, it comes with a lot of responsibility.

Television TV Channels Viewership
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BARC temporarily halts news channel ratings amid TRP row

KOLKATA: In the light of the recent developments, BARC board has proposed that its technical committee (Tech Comm) review and augment the current standards of measuring and reporting the data of niche genres, to improve their statistical robustness and to significantly hamper the  potential...

Television TV Channels Viewership
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Running in life and the marathon, the Sunil Lulla way

MUMBAI: Numbers... It has always been about numbers and statistics for Sunil Lulla. This comes as no surprise for someone who has over 35 years of experience in leadership roles across media (TV, internet, and OTT), advertising and marketing and is now CEO at BARC India. But it’s not the data,...

Regulators People
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BARC is not keen to take part in industry rivalry: Sunil Lulla

MUMBAI: Eight years ago India’s viewership monitoring agency Broadcast Audience Research Council (BARC) was born. Its conception was the result of an unhappy industry and several Telecom Regulatory Authority of India (TRAI) interventions that resulted in the  shutting down of viewership ratings as...

Television TV Channels Viewership

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