Television

Trivago top brand in BARC week 52

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 22 December 2018  and 28 December 2018.
The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 52 of 2018.

Top Advertisers:

Hindustan Unilever Ltd, the owner of a vast product portfolio, including foods, beverages, cleaning agents, personal care products, didn't budge from the top position even in the last week of 2018 in the advertiser category with 122404 insertions.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic also maintained its position on the second spot with 42995 insertions. ITC followed the pack this week again with 42396 insertions.

Ponds India stood fourth with 33946 insertions and SBS Biotech has attained the fifth position with 26175 insertions.

Top Brands:

Trivago once again reached the top spot in the brand's category in week 52 rankings of BARC, with 11557 insertions. Myntra.com stood at an impressive second with 10769 insertions followed by PhonePe, which improved from fifth position last week, with 10768 insertions.

Dr Ortho Oil & Capsule and Mahindra Marazzo stood fourth and fifth with 9591 and 9301 insertions, respectively.

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