Get a jab, industry urges staff, workers as it resumes operations

Most companies are conducting vaccination drives for staff, workers.

New Delhi: With the second wave of the pandemic beginning to show signs of a slowdown, organisations across the country are gearing up to welcome their employees back to the office. But with the threat of a third wave looming large, they are taking no chances and making arrangements for their employees to get vaccinated on time. The media and entertainment industry was also hit hard by the pandemic. With TV, film shoots suspended, the losses only mounted. Now as states begin to unlock and restrictions ease, the industry is also taking steps to resume business.

"Vaccination is the only wave to combat this dreaded disease. I'm sure it will eliminate the disease to a large extent and pave the way for a fearless and anxiety-free shooting in Maharashtra," said Indian Film and TV Producers Council (IFTPC) president Sajid Nadiadwala.

IFTPC has already begun vaccinating about 10,000 media and entertainment workers. The trade association has tied up with Kokilaben Ambani Hospital for the vaccination drive at the IFTPC office in Andheri West. It has decided to add two to three more vaccination centers once the return journey of crews shooting outside Maharashtra begins.

"Vaccination will be given free of cost to all the workers, but a nominal fee will be charged from high-end professionals and technicians," said IFTPC chairman (TV and web), J D Majethia, adding that the first vaccination drive is being funded by Motion Pictures and TV Producers' Welfare Trust, the philanthropic wing of IFTPC.

On 8 June, the Federation of Cine Technicians and Workers of Eastern India (FCTWEI) also conducted a mass vaccination drive and inoculated as many as 108 people, including artists, technicians, executive producers, and writers. 

The Producers Guild of India (PGI), the association of Indian film, television, and digital content producers also conducted a mass vaccination campaign for its guild members and associated production crews on a multi-day drive on 1 June. "Mass vaccination drives will help to facilitate safer shooting as the production has been resumed in limited hours," it stated.

Broadcasters are not far behind either. Zee Entertainment has begun the vaccination drive for artists, technicians, crew members, other associates, and partners. Zee Kannada and Zee Bangla have already conducted the first drive, Zee Telugu will follow suit. Soumi Chakraborty, who plays Kamala in ‘Rani Rashmoni’ received the first dose of the Covid vaccine at the Zee Bangla office on 7 June.

"As a responsible broadcaster and one of the important broadcasters in the TV ecosystem, we have taken the initiative to provide free vaccination for all our artists, technicians, the crew of production houses, and other associates and partners. This initiative has been driven by a core sense of health and safety first for all the partners and members who are associated with our various projects," said Zee Entertainment cluster head (East) Samrat Ghosh.

Yash Raj Films has also opened its studios for the first phase of the vaccination drive, in which it plans to inoculate as many as 4,000 workers. YRF had pledged to sponsor Covid-19 vaccines for 30,000 members of the Federation of Western India Cine Employees (FWICE).

As the second wave recedes further, it may also become necessary for workers and staff to show proof of vaccination, when they resume work. The organizations are thus making efforts to dispel any concerns that their staff may have regarding vaccination and urging them to take the jabs.

Latest Reads
Adani Group names Sanjay Pugali as CEO and editor-in-chief

Adani Enterprises has named senior journalist Sanjay Pugalia as the CEO and editor-in-chief of the Group’s media entity. In his new role, he will report to Pranav Adani and work closely with Sudipta Bhattacharya.

Television TV Channels People
Star Maa topples Sun TV in week 36: BARC

Mumbai: Star Maa, the Telugu GEC from Star Network has toppled Tamil GEC Sun TV to emerge as the top channel in the Broadcast Audience Research Council (BARC) India list for week 36 (4-10 September). The channel recorded weekly AMAs of 2838.83 as against 2494.98 AMAs in week 35 when it was at the...

Television TV Channels Viewership
Ram Jethmalani memorial lecture series returns with second edition

Mumbai: In a tribute to a legendary jurist and MP, Ram Jethmalani lecture series is back with its second edition and will be streamed LIVE on NewsX this Saturday from 5 p.m. The lecture series will address a pertinent issue this year which has recently found itself at the hotbed of Indian politics...

Television TV Channels News Broadcasting
Post-pandemic, more youngsters want to earn from their hobbies: MTV Youth Study 2021

Mumbai: Over 67 per cent of youth prefer streaming content of their choice, as it allows them to watch the content of their choice, without having to pretend or fear being judged. Majority of them also feel that it makes them more expressive and free, showed the latest MTV Youth Study - ‘...

Television TV Channels News Broadcasting
ZEE Entertainment Board comes out in support of former directors Ashok Kurien & Manish Chokhani

The Board of Directors of ZEE Entertainment Enterprises Ltd (ZEEL) on Thursday came out in support of two of its former non-executive directors, Ashok Kurien and Manish Chokhani amid “allegations made by certain proxy advisory firms" against them.

Television TV Channels GECs
Viacom18 appoints Anil Jayaraj as CEO, sports

Mumbai: Viacom18 on Thursday announced the appointment of Anil Jayaraj as CEO – sports. He will be leading the media company’s foray into acquisition, broadcasting, and monetisation of sports properties.  In his most recent role, Jayaraj was with Star Sports as executive vice president responsible...

Television TV Channels Sports
Colors Tamil extends popular fiction shows to Sundays

Mumbai: Regional GEC Colors Tamil has extended its popular fiction shows to all seven days of the week. Beginning 19 September, viewers will be able to watch shows such as "Bommi BABL", "Idhayathai Thirudathey", "Abhi Tailor", and "Sillunu Oru Kaadhal" from Monday to Sunday at new time slots. The ...

Television TV Channels Regional
Zee Biskope announces new season of 'Kamariya Kare Hip Hop'

Mumbai: Dance is a form of self-expression, creativity, and representation. In that spirit, Dance Day is celebrated annually on the third Saturday of every September. With the intent of spreading the contagious fever of dance, Zee Biskope is set to bring the second season of its much-awaited...

Television TV Channels Regional
HistoryTV18 to narrate story of Narendra Modi Stadium

Mumbai: HistoryTV18’s latest documentary "Modern Marvel: World’s Largest Cricket Stadium" premiering on the 17 September at 9 p.m, is the amazing story of building cricket’s largest arena on the historic Motera ground in Gujarat’s Ahmedabad.  The brand new Narendra Modi Stadium, inaugurated by the...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required