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TRAI directs broadcasters to implement NTO 2.0 by 10 August

NEW DELHI: The Telecom Regulatory Authority of India (TRAI) has directed all broadcasters to comply with the provisions of the New Tariff Amendment Order (NTO 2.0) by 10 August. Broadcasters must publish details including maximum retail price per month of channels and maximum retail price per month...

Regulators TRAI
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Zee TV rejigs show strategy; adds comedy

After a hiatus of nearly three months, television shows finally went on the floors in Mumbai and new episodes started airing from 13 July. GECs are leaving no stones unturned to create the buzz in the market and gain back their viewer interest.

Television TV Channels GECs
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IFTPC thanks Maharashtra govt, producers in fast-racking resumption of shoots

MUMBAI: In a major relief for all daily soap viewers, TV broadcasters will roll out fresh content from 13 July.

Television Production House Fiction
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Colors shows to incorporate Covid2019-related topics for better relatability

13 July 2020 is when viewers of all GECs will be able to get back to watching their favourite shows. Viacom18’s Colors is currently looking at numerous ways to engage the audiences.

Television TV Channels GECs
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DPOs, consumer data and the art of upselling content

In the age of online content platforms, knowing what consumers want has become the key to customer acquisition and retention. While these platforms have tons of data to woo the target audience, it is tough for traditional players in cable distribution ecosystem, especially multi-system operators,...

Cable TV Multi System Operators

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