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English GEC most benefited genre in Chrome DM week 3

Hindi news and Hindi movies came in second and third respectively.

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MUMBAI: With a growth of 2.56 per cent as compared to last week (2), the English GEC genre marked the highest opportunity to see (OTS) among all categories in week 3 of Chrome Data Analytics & Media. 

In the English GEC genre, Colors Infinity gained the highest OTS with 60.1 per cent in six metro market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

The second position in the gainer’s list of OTS was grabbed by the Hindi news genre with the growth of 2.10 per cent in HSM excluding the less than 1L-market. India TV was the most benefitted channel in this category with 99.4 per cent.

The third position in the gainers was garnered by the Hindi movies genre in HSM excluding the less than 1L-market with 0.72 per cent OTS. Rishtey Cineplex gained the highest OTS with 95.4 per cent.

The kids' genre was at the fourth position in the list with 0.27 per cent growth and Nickelodeon catered to 91 per cent OTS in All India 1 Lakh+ market.

The fifth position in gainers list was bagged by the Hindi GEC genre with a growth of 0.26 per cent. In this category, DD National topped the OTS chart with 94 per cent in six metros market.  

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