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Kids prefer home-grown content, feature films on TV

The TV industry is growing and so is kids’ viewership. Since 98 per cent of India is still single TV homes, co-viewing is extensive and leads to better targeting options while demand for localised content and regional content are a boon to creators. Broadcast Audience Research Council (BARC) India...

Television TV Channels Kids
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TRAI directs DPOs to refrain from placing channels outside the genre

After receiving complaints from TV18 and TV Today Network against Republic Bharat, the Telecom Regulatory Authority of India (TRAI) has directed all distribution platform operators (DPOs) to refrain from placing channels outside their genres.

Regulators TRAI
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Hindi news most benefited genre in Chrome DM week 5

With a growth of 0.63 per cent as compared to last week (4), the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 5 of Chrome Data Analytics & Media. 

Television TV Channels Viewership
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Infotainment most benefited genre in Chrome DM week 4

With a growth of 0.72 per cent as compared to last week (3), the infotainment genre marked the highest opportunity to see (OTS) among all categories in week 4 of Chrome Data Analytics & Media. In the infotainment genre, NGC gained the highest OTS with 92.4 per cent in All India 1 Lakh+ market.

Television TV Channels Viewership
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English GEC most benefited genre in Chrome DM week 3

With a growth of 2.56 per cent as compared to last week (2), the English GEC genre marked the highest opportunity to see (OTS) among all categories in week 3 of Chrome Data Analytics & Media. 

Television TV Channels Viewership

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