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New GEC shows rollout to boost advertisers’ sentiments?

Although Bigg Boss 14 couldn't garner the expected TRPs, it has been in the news ever since its launch. The controversial reality show concluded on 21 February after three months of regaling viewers with high drama and antics.

Television TV Channels GECs
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In10 Media's new Hindi GEC Ishara to hit airwaves from 1 March

MUMBAI: IN10 Media Network is gearing up for the launch of its much-awaited Hindi general entertainment channel – Ishara. The brand new TV channel which will be available across networks from 1 March. With the guiding sentiment of Zindagi Ka Nazara, the GEC’s programming will showcase the rich...

Television TV Channels GECs
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More than Hindi GECs, regional channels to drive growth in 2021

The beauty of India is in its diversity. There are 22 national languages and over 1,300 dialects spoken so much so that every 100 km the dialect, culture, tradition, clothing, eating habits and beliefs change. Indians have embraced this diversity for centuries and the world looks at it in awe.

Television TV Channels Regional
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Ormax Media launches its GEC character popularity track in four languages

MUMBAI: In the new year, media insights and consulting firm Ormax Media is focusing on regional language markets in India. As a first step in this direction, the company announced the launch of its syndicated monthly GEC character popularity tracking tool Ormax Characters India Loves (OCIL) in four...

Television TV Channels GECs
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#Throwback2020: For M&E industry, there’s no such thing as closing shop

MUMBAI: It has not been the easiest of years and none of us ever dreamt that the last couple of months would be the way they have been. But I always believe that there is always a silver lining and that there is a lot to learn from what has transpired in the last ten months. Having said that, I...

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