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BARC week 8: Sony Sab leads in urban market

MUMBAI: In week 8 of BARC India ratings, Colors that was leading in the urban and pay platforms slipped down to third and fourth positions respectively. This week Star Plus regained its leading position on pay platform and Sony SAB in urban market. In urban market, the top ten channels were Sony...

Television TV Channels Viewership
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Hindi GEC women-centric shows highlight crucial issues around women's day

MUMBAI: Over a period of time, Hindi GECs have made many attempts to show the female protagonist in a stronger character. From Tulsi of Kyunki Saas Bhi Kabhi Bahu Thi and Parvati of Kahaani Ghar Ghar Ki solving their domestic issues in the shows to Anandi of Balika Vadhu fighting for her basic...

Television TV Channels GECs
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Sony TV rides on ‘brandwagon’

MUMBAI: Normally, viewership plays an important role for broadcasters because that is what tells them whether viewers liked them or not. But, viewership may not be the sole determining factor in creating a brand perception among people, if the recent announcement of the ‘most desired brands 2020’...

Television TV Channels GECs
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BARC week 7: Sony SAB grabs 2nd position in urban market and pay platform

In week 7 of BARC India ratings, Sony SAB jumped to second position in the urban market and on the pay platform. Last week, the channel had slipped down to fourth position on pay platform but this week it has grabbed second position with 488383 weekly impressions (000s).

Television TV Channels Viewership
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Experimentation, innovation, risky moves enable Colors to top the charts: Viacom18's Nina Elavia Jaipuria

MUMBAI: What's the secret sauce that has been adding flavour to Hindi GEC Colors lately? For the past few weeks Viacom18's Hindi GEC Colors has been seen in the leading position in the urban market and pay platform of BARC India’s weekly ratings. The channel has been leading with 22 per cent market...

Television TV Channels GECs

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