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Monetising Ishara is the primary focus in next few quarters: Aditya Pittie

In September 2016, Anand Mahindra-owned television channel Epic roped in Pittie Group CEO Aditya Pittie as its managing director. Since then, the Anand Mahindra-and Pittie-promoted IN10 Media has expanded – from television (Epic), to OTT platforms (Epic On and Docubay), and even a production house...

Television TV Channels GECs
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Ad volume growth on TV saw a 20% spike by end of 2020

The first half of 2020 was a challenging period for brand managers and marketers. Although TV viewership was scaling new peaks, advertiser interest was understandably muted, with disruptions in supply chains: sales were impacted, as was TV adverting.

Television TV Channels Viewership
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New GEC shows rollout to boost advertisers’ sentiments?

Although Bigg Boss 14 couldn't garner the expected TRPs, it has been in the news ever since its launch. The controversial reality show concluded on 21 February after three months of regaling viewers with high drama and antics.

Television TV Channels GECs
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In10 Media's new Hindi GEC Ishara to hit airwaves from 1 March

MUMBAI: IN10 Media Network is gearing up for the launch of its much-awaited Hindi general entertainment channel – Ishara. The brand new TV channel which will be available across networks from 1 March. With the guiding sentiment of Zindagi Ka Nazara, the GEC’s programming will showcase the rich...

Television TV Channels GECs
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More than Hindi GECs, regional channels to drive growth in 2021

The beauty of India is in its diversity. There are 22 national languages and over 1,300 dialects spoken so much so that every 100 km the dialect, culture, tradition, clothing, eating habits and beliefs change. Indians have embraced this diversity for centuries and the world looks at it in awe.

Television TV Channels Regional

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