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Not viable to continue Covid2019 discounts with new episodes: Viacom18’s Mahesh Shetty

Covid2019 had a devastating impact on GECs with close to no advertisement revenue for almost three months. Now, television shooting has finally resumed and TV channels have begun to telecast fresh episodes of the shows.

Television TV Channels GECs
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Hindi GEC shows highlight Covid2019 precautionary measures

Turn on your TV sets and you will see that most shows have resumed shooting. But what’s different now? Unlike before, leading characters in shows are seen wearing masks, face shields, gloves and using sanitisers.

Television TV Channels GECs
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Colors shows to incorporate Covid2019-related topics for better relatability

13 July 2020 is when viewers of all GECs will be able to get back to watching their favourite shows. Viacom18’s Colors is currently looking at numerous ways to engage the audiences.

Television TV Channels GECs
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Hindi GECs see 8% growth in non-prime slots: BARC-Nielsen

Hindi GEC saw eight percent growth in non-prime time slots in 2020 as compared to 2019, revealed the tenth edition of BARC-Nielsen data. However, there is a dip of two per cent in prime time shows. Kids non-prime time shows saw a growth of 32 per cent and in prime time shows it is 28 per cent.

Television TV Channels Viewership
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Hindi GECs get back in business

Ground zero of the entertainment industry, Mumbai, has been on standstill for over three months. Finally, the wheels have begun moving as production across film, TV and OTT have resumed. GECs, which had resorted to showing re-runs and movies during the lockdown, have begun reshooting their shows.

Television TV Channels GECs

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