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More than Hindi GECs, regional channels to drive growth in 2021

The beauty of India is in its diversity. There are 22 national languages and over 1,300 dialects spoken so much so that every 100 km the dialect, culture, tradition, clothing, eating habits and beliefs change. Indians have embraced this diversity for centuries and the world looks at it in awe.

Television TV Channels Regional
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Ormax Media launches its GEC character popularity track in four languages

MUMBAI: In the new year, media insights and consulting firm Ormax Media is focusing on regional language markets in India. As a first step in this direction, the company announced the launch of its syndicated monthly GEC character popularity tracking tool Ormax Characters India Loves (OCIL) in four...

Television TV Channels GECs
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#Throwback2020: For M&E industry, there’s no such thing as closing shop

MUMBAI: It has not been the easiest of years and none of us ever dreamt that the last couple of months would be the way they have been. But I always believe that there is always a silver lining and that there is a lot to learn from what has transpired in the last ten months. Having said that, I...

Specials Year Enders
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GEC ad volumes saw 33% rise in 2020: TAM AdEx

2020 was a difficult year for the television broadcast space, courtesy Covid2019 pandemic. Every genre struggled hard to ensure saliency in terms of content generation and maintaining ad volumes.

Television TV Channels GECs
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Zee TV bids adieu to 2020, looks ahead to 2021

MUMBAI: 2020 has been a year of significant ups and downs for the Indian television industry. While the year began on a high note with Zee TV along with other Hindi GECs launching fresh and engaging content for its viewers, the year soon saw a low with the novel Coronavirus rearing its head. During...

Television TV Channels GECs

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