Television

English GEC genre becomes top gainer in Chrome DM week 52

The genre grew by 3.37 per cent.

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MUMBAI: English GEC genre has become the top gainer in week 52 of Chrome Data Analytics and Media data. The genre grew by 3.37 per cent. In this genre, Comedy Central channel gained the highest OTS with 44.6 per cent in 6 metros market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, Hindi GEC gained second position and grew by 1.57 per cent in HSM excluding <1 lakh market. In this genre, DD National channel gained the highest OTS with 98.4 per cent. Youth genre stood in the third position by gaining 1.45 per cent in HSM excluding <1 lakh market. MTV secured the highest OTS with 88.6 per cent.

English Movies genre stood in the fourth position in six metros market and grew by 1.05 per cent. Romedy NOW channel gained the highest OTS with 49.5 per cent. Business News genre stood on the fifth position and grew by 0.97 per cent in 6 metros market. In this genre, CNBC Awaz  gained the highest OTS with 84.9 per cent.

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