Television
Report on Shemaroo

Chrome DM week 42: Youth genre emerges as top gainer

The genre has grown by 4.01 per cent.

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NEW DELHI: Youth genre is the top gainer for week 42, 2020 of Chrome Data Analytics and Media data, with a strong growth of 4.01 per cent.

In this genre, MTV has gained the highest OTS with 89.6 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, Hindi movies genre has emerged as a close second on top gainers list with a growth of 0.94 per cent in the six metros market. In this category, B4U Kadak has gained the highest OTS with 93.8 per cent.

Read more coverage on ChromeDM

Among other genres, sports, kids, Hindi GEC, English GEC and religious have grown negligibly by 0.94, 0.69, 0.25, 0.20 and 0.19 per cent respectively.

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