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Chrome Data rolls out massive rural habits report, cable TV included

The Pankaj Krishna-led Chrome Data Analytics & Media today announced the completion of their proprietary Rural Establishment Survey (RES), an unprecedented study covering consumer behaviour and habits in over 200,000 Indian villages, representing over 300 million Indians.

Cable TV Multi System Operators
Chrome at variance with MIB on DAS Phase III, claims 78.6 per cent completed

MUMBAI: Even as the Information & Broadcasting Ministry has claimed almost 100 per cent digitization in the ongoing Phase III of digital addressable systems, Chrome Data Analytics & Media says its studies show the figure is much lower at 78.6 per cent. The Task Force for the final two...

Regulators I&B Ministry
When ads are better than soaps!

It’s that time of year when we reflect on the old year, As an avid television viewer (and may my tribe flourish), I continue to find TV commercials often more entertaining than the soaps and serials my wife seems glued to.

Specials Year Enders

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