Mumbai: News18 India continues to be the industry leader in the Hindi television news space. As per Barc data of week 33 of 2022, News18 India has garnered a 14.1 per cent market share, which is more than the combined market share of ABP and Zee News.
As per Barc data, Aaj Tak has acquired 11.8 per cent of the market. Whereas, TV9 Bharatvarsh is at number three and India TV at number four, with 11.5 per cent and 11.0 per cent market share, respectively.
Both Zee News and ABP have garnered a market share of 6.5 per cent.
Ever since the Barc ratings resumed in March this year, News18 India has been steadily climbing the viewership charts.
The channel has been in the number one position for two months now.
As per the Barc data for week 36, News18 India reached 9.27 crore viewers, as compared to AajTak’s 7.82 crore viewers.
Even on digital, the brand is garnering solid traction, with its views across YouTube and other social media platforms increasing steadily.
News18 India has been heavily investing in technology and editorial resources to ensure that its content and presentation remain differentiated and far ahead of the competition.
In Prime Time on weekdays (Wk 36’22, 1800–2400 hrs, TG: 15+, HSM), News18 India is ranked number one in all individual hourly time-bands.
Additionally, News18 India has retained its number one position during 9–10 p.m., the most prestigious time band in the Hindi news genre, where News18 India’s Kishore Ajwani is ahead of India TV’s Rajat Sharma and Aajtak’s Sudhir Chaudhary.
In week 36’22, 2100-2200 hrs, TG: 15+, HSM, News18 India is leading with a 15.8 per cent share, which is 27 per cent higher than AajTak.