BARC week 21: Star Utsav tops the list of Hindi GEC platforms
Star Plus topped the GEC list in urban market
Mumbai: Star Utsav has topped the list of most-watched Hindi GEC channels across all platforms, released by the Broadcast Audience Research Council of India (BARC) for week 21 (22 May to 28 May 2021). The channel also bagged the top spot in the list of free platforms, while it was placed sixth in the list of paid platforms.
In the list of paid platforms, Star Plus continued its dominance with 2792.69 Average Minute Audience (AMA), followed by Sony SAB in the second spot with 2520.82 AMA. Colors and Sony Entertainment Television bagged the third and fourth spot in the pay platform with 1449.93 and 1294.56 AMA respectively. The remaining channels in the top 10 list of Hindi GEC pay platforms are Zee TV (1278.53), Star Utsav (928.53), Star Bharat (721.95), Sony Pal (629.86), Dangal (467.47), and Colors Rishtey (429.25). 
Star Utsav topped the category of free platforms with 2037.08 AMA, followed by Colors Rishtey (1077.12) and Zee Anmol (1043.52) in the second and third spots respectively. Sony Pal bagged the fourth spot in the free category with 945.33 AMA.
Other television channels that found their place in this BARC list of free Hindi GEC are Dangal (778.15), The Q (772.12), Big Magic (326.58), Shemaroo TV (137.4), DD National (21.77), and DD Retro (21.29). 
The most-watched Hindi GEC in the rural market is Star Utsav with 2104.48 AMA. Other Hindi GECs included in the top 10 list of the rural market are Colors Rishtey, Zee Anmol, Sony Pal, Star Plus, Dangal, Sony SAB, The Q, Zee TV, and Colors.
In the urban market, Star Plus topped the list with 1869.27 AMA, followed by Sony SAB (1721.53), Colors (983.04), and Sony Entertainment Television (918.03) in the second, third and fourth spots respectively. Other channels in this list of top Hindi GECs in the urban regions are Star Utsav, Zee TV, Sony Pal, Star Bharat, Dangal, and Colors Rishtey.
Star Utsav topped the all-category list which is a compilation of both pay and free platforms with 2965.61 AMA, followed by Star Plus, Sony SAB, and Sony Pal in the second, third and fourth spots respectively. Other channels in the all-category list are Colors Rishtey, Colors, Sony Entertainment Television, Zee Anmol, Zee TV, and Dangal.
