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FTA market rides growth wave amid pandemic

Riding high on the launch of new channels, the advertising volumes and values of free-to-air (FTA) has grown by 25 to 30 per cent and is estimated to have a share of 25 to 30 per cent of the Rs 30,000 crore of total TV AdEx.

Television TV Channels Viewership
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The Q's client list has grown 6 times since its launch on DD Free Dish: CEO Simran Hoon

Since its launch in December 2017, growing the channel’s distribution has been a top priority for The Q. Realising the potential of small-town India for which television is still either the only or main source of entertainment, the media start-up hopped on to DD Free Dish in March-April and the...

Television TV Channels Viewership
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The Q set to bring new show 'Jurm Ka Chehra'

Hindi general entertainment channel, The Q has announced the launch of its first crime fiction show “Jurm Ka Chehra”. The show will premiere on 4 September at 9 p.m and will subsequently air on weekends at the same time.

Television TV Shows Crime
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The Q appoints Sujata Samant as head of marketing

Mumbai: Homegrown Hindi GEC, The Q has strengthened its leadership team with the appointment of Sujata Samant as head of marketing. Samant joins the channel with immediate effect and she will report to the chief operating officer, Krishna Menon. In her role at The Q, Samant will be responsible for...

Television TV Channels People
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The Q, Chtrbox launch integrated marketing platform BharatBox

Mumbai: Following the acquisition of Chtrbox by QYou Media Inc, The Q India and Chtrbox have together announced the launch of the integrated marketing platform, BharatBox. BharatBox will focus on delivering content from India’s most popular non-metro creators across television and digital....

MAM Marketing MAM

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