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BARC week 2: Dettol Antiseptic continues to lead the brand list

HUL is the top advertiser.

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MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 9 January and 15 January 2021.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 1 of 2021.

Top Advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also with 243710 insertions.

It was followed by Reckitt Benckiser India, which ranked second with 200587 ad generations.

ITC bagged the third rank this time with 44670 ad AMA. P&G came in fourth with 41695 ad insertions.

Ponds India and Cadbury secured fifth and sixth place with 37026 and 35429 ad views.

Other top brands in the pecking order were as follows: Brooke Bond, Colgate, Godrej Consumer Products and Lakme.

Top Brands:

This week Dettol Antiseptic Liquid led the chart with 25968 ad impressions, followed by Lizol with 23649 ad views. Dettol Toilet Soaps secured the third position with 16436 ad insertions.

The fourth and fifth spots were acquired by Santoor Sandal & Turmeric and Dettol Liquid Soap with 15198 and 13520 ad AMA.

Dettol Disinfectant Spray bagged the sixth spot with 13494 ad views.

Other top brands in the pecking order were as follows: Harpic Bathroom Cleaner, Harpic Power Plus/Bathroom Cleaner, Dettol & Moms Soap and Policybazaar.com.

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