Television

BARC week 19: HUL, Lizol maintain top positions in advertiser & brand categories

HUL, Reckitt Benckiser, and ITC remain the top 3 advertisers.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/17/unilever.jpg?itok=hyJumo6w

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 04 May 2019 and 10 May 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 19 of 2019.

Top Advertisers:

Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC remain the top 3 advertisers in week 19’s BARC ratings as well with 125502, 83591, and 31455 ad insertions on TV, respectively.

Marico also held tight to the fourth spot, which it had acquired the last week, with 30028 insertions.

The fifth position was secured by Cadburys India, which took a tremendous leap from past week’s ranking on number 9, with 28636 insertions.

Top Brands:

Lizol maintained its top spot in week 19 BARC rankings, with 14750 ad insertions on TV. Lalitha Jewellery, which had slipped to second spot last week after being the top brand for three weeks, was replaced by Santoor Sandal and Turmeric. The soap brand took a tremendous leap from last week’s fifth spot as it made 11813 ad insertions.

Harpic 10/10 also climbed a spot to rank third, with 11810 insertions. It was followed by Trivago, which took a jump from past week’s seventh spot, with 11044 insertions.

Harpic, which was on third position in the past week, slipped down to fifth position in week 19 with 10763 insertions.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/zee.jpg?itok=XILM0ctu
Zee Cinema to air world TV premiere of 'Saina' on 25 July

Mumbai: ZEE Cinema is all set to bring the world television premiere of 'Saina' on 25 July, 12 noon. The biopic on badminton champion Saina Nehwal, Saina follows the dreams of a small-town girl who went on to conquer the world of badminton and become the pride of an entire nation. It also...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/photogrid_plus_1627023951053.jpg?itok=ETuyPLt-
ABP News’ 'Jeetega India' captures emotions of Indian athletes ahead of Tokyo Olympics

Mumbai: ABP News hosted a special e-conclave 'Jeetega India’ yesterday (22 July) to mark the occasion of the Olympic Games set to commence from today in Tokyo. At this e-conclave, various honorable dignitaries from the Indian sports fraternity presented their views and expectations on the Tokyo...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/22/news18.jpg?itok=739enThp
News18 HSM Network to launch Sawan Special programming from 25 July

Sawan, one of the holiest months in the Hindu calendar is dedicated to Lord Shiva and has a lot of festivities attached to it as well. Like last year, this year too the celebrations are likely to be muted due to the threat of the third wave of coronavirus.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/22/photogrid_plus_1626960576127.jpg?itok=4pDyMEV2
ZEE Hindustan's 'Hindustan Ki Baat' goes on-ground for second year

Mumbai: ZEE Hindustan's successful IP Hindustan Ki Baat was established last year during the pandemic to walk on the line set by the channel’s core value - 'State makes the Nation'. The programme focuses on various states and their cities to uphold their achievements and concerns and gives them a...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/22/photogrid_plus_1626946650919.jpg?itok=kTXlmxxY
TV ad volumes for June 2021 surpasses 2019, 2020 levels: BARC

Mumbai: TV advertising continues to remain resilient, despite the onslaught of the second wave of the pandemic. According to Broadcast Audience Research Council (BARC) India’s latest THINK report, the TV ad volume in June, 2021 has surpassed the ad volume recorded during the corresponding period in...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/22/photogrid_plus_1626936895418.jpg?itok=TgmEkVBq
IT dept raids Dainik Bhaskar offices in several cities

New Delhi: The Income Tax (IT) department conducted multiple raids in various offices of the media group Dainik Bhaskar on Thursday. The DB group has been accused of tax evasion, sources said. According to media reports, the searches are being conducted in Bhopal, Jaipur, Ahmedabad and some other...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/22/photogrid_plus_1626931390691.jpg?itok=mj3LREOm
News18 India announces special programming for Tokyo Olympics

Mumbai: Amidst the global pandemic, the Tokyo Olympics will be like no other with sombre celebrations and no spectators. Committed to bringing all the major world events for their viewers, News18 India has announced 'Jeeto India', special programming capturing all the action and updates right from...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/21/photogrid_plus_1626871345596.jpg?itok=DNv-Pv1k
ZEE Biskope to hold the world TV premiere of ‘Ganga Sama Gail Sagar Me’

New Delhi: Bhojpuri channel ZEE Biskope is all set to regale its audience with the exclusive world television premiere of the Bhojpuri movie Ganga Sama Gail Sagar Me on 25 July at 6:00 PM, Jila Top band. The movie features actors Manan Tiwari, Kalpana Shah and Nisha Singh in the lead roles.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/21/photogrid_plus_1626862376323.jpg?itok=WRUqIz4l
SonyLIV unveils its line-up for the Tokyo Olympic Games

Mumbai: Tokyo 2020 Olympic Games, the much-awaited sporting spectacle will bring together the best of athletes from across the globe. The multi-sport global event which comprises 33 sports, 300+ events will go live on SonyLIV starting 23 July. To cater to the varied interests of sports enthusiasts...

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required